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A flower subscription is the simplest way to have fresh flowers in the house without remembering to buy them. You pick a florist, a size and how often, and a bouquet or a box of stems turns up every week, fortnight or month, paid automatically before each delivery. You can usually skip, pause or change the date, and many florists sell the same thing as a prepaid gift for someone else.
Why are flower subscriptions so popular?
They're one of the most searched ways to buy flowers online: "flower subscription" is searched about 4,400 times a month in the UK, plus 1,900 for "flower subscription UK" (Google Keyword Planner, October 2026). Almost every big online florist now sells one, from Freddie's FlowersFreddie's FlowersFreddie's Flowers is a flower retailer whose programme description centres on a box-based offer rather than a single purchase. Its description frames flowers as a mood boost, so itBuying guide · View store →, which built its business on them, to
BunchesBunches.co.ukBunches is a family-run flower delivery business that has been sending bouquets by post since the early 1990s. Its range covers hand tied bouquets, letterbox-friendly arrangements,2 current offers · View store →,
Arena FlowersArena FlowersArena Flowers sells hand-tied bouquets and flower subscriptions with a strong focus on ethical sourcing and sustainable packaging. Whether you want a next-day bouquet for a birthda2 current offers · View store → and
MyFlowersMyFlowersMyFlowers is a florist sending hand-tied bouquets across the UK, with same-day options from three hours and next-day or future-dated delivery. Its range runs from compact letterbox4 current offers · View store →.
Why should you care which one you pick?
Because the boxes differ more than the photos suggest. Some arrive as loose stems for you to arrange, some come hand-tied and ready for the vase, and the price per delivery hides very different amounts of flowers, delivery charges and rules about stopping. A first-box discount can also commit you to more than one delivery.
The short answer: a UK flower subscription costs about £25 to £40 a delivery in October 2026. BunchesBunches.co.ukBunches is a family-run flower delivery business that has been sending bouquets by post since the early 1990s. Its range covers hand tied bouquets, letterbox-friendly arrangements,2 current offers · View store → and Bloom & Wild are the cheapest ways in,
Freddie's FlowersFreddie's FlowersFreddie's Flowers is a flower retailer whose programme description centres on a box-based offer rather than a single purchase. Its description frames flowers as a mood boost, so itBuying guide · View store → is the one for people who enjoy arranging, and
MyFlowersMyFlowersMyFlowers is a florist sending hand-tied bouquets across the UK, with same-day options from three hours and next-day or future-dated delivery. Its range runs from compact letterbox4 current offers · View store → sends bouquets already hand-tied, with a separate Club that makes sense for anyone who sends flowers to other people often. For one-off sends, our letterbox flowers guide compares the florists that post through the door.
The UK flower subscriptions side by side
The table sets out what each florist sends and charges, using their own sites in October 2026. Trustpilot scores are as shown on Trustpilot that month.
| Florist | What arrives | Per delivery | Delivery | How often | Trustpilot |
|---|---|---|---|---|---|
| Hand-tied bouquet, four sizes | £25 to £59 | Free | Every 14 days or monthly | 3.5 (15,052 reviews) | |
| 15 to 18 loose stems to arrange (Classic) | £28, or £41 Showstopper | £4 a box, first box free | Weekly, fortnightly or every three weeks | 4.4 (14,772) | |
| Bloom & Wild | Letterbox box, or a larger doorstep box | From £22 | Free | Monthly | 4.6 (75,445) |
| 10 to 20 stems, letterbox or hand-tied | From £25 | Free | Weekly, fortnightly or monthly | 4.3 (18,418) | |
| Unarranged seasonal stems, pet-friendly box available | From £25 | Free | Weekly, every two or four weeks | 4.6 (22,835) | |
| 13 to 25 stems, letterbox or hand-tied | From £25 | Free | Weekly, fortnightly or monthly | 4.6 (62) | |
| Loose or bouquet, five styles | From £40 | Reduced fee for subscribers | Weekly to monthly | 3.3 (443) |
Before the detail, one quick question. The answers will show who readers buy subscriptions for, and I'll share the result here once enough people have replied.
How much does a flower subscription cost?
The headline price is per delivery, so the real cost depends on how often the flowers come. A £28 box every week is about £121 a month; the same box every three weeks is closer to £40. Delivery charges change the sums too: Freddie's adds £4 to every box after the first, while Bunches, Bloom & Wild, Arena, The Blossomist and MyFlowers include delivery in the price.
Price per stem is a fairer way to compare, though only some florists give a stem count. By my arithmetic from their own figures, Bunches' 14 to 16 stem letterbox box at £26 works out at about £1.60 to £1.90 a stem, The Blossomist's 25-stem Luxury box at £35 about £1.40, and a Freddie's Classic box with delivery about £1.80 to £2.10. MyFlowers and Bloom & Wild sell by size rather than stem count, so they don't fit this sum.
Subscribing is usually cheaper than ordering the same flowers one at a time. Freddie's says subscribers save up to 18%, and Bunches up to 26%. Bloom & Wild knocks more than 20%, 25% or 30% off when you pay for three, six or twelve months up front. These are the florists' own claims, set against their own one-off prices.
Which subscription suits which home?
The florists differ less in how pretty the flowers are than in how much work they leave you, how flexible they are and what it takes to stop. These are the ones I'd look at first, and what each does best.
Ready for the vase: MyFlowers
MyFlowersMyFlowersMyFlowers is a florist sending hand-tied bouquets across the UK, with same-day options from three hours and next-day or future-dated delivery. Its range runs from compact letterbox4 current offers · View store → is the one to look at if arranging is a chore rather than a pleasure. Its subscription bouquets arrive hand-tied, so they go straight into a vase. The others here mostly send loose stems. Bouquets come every 14 days or monthly, in four sizes: Small £25, Medium £39, Large £49 and Extra Large £59, with free delivery. You choose a style (a classic mix, roses, a single variety or seasonal flowers) and the florists choose the stems. Payment is taken four days before each delivery, and changes or pauses need to be in by 9am four days ahead (up to ten days around Valentine's Day, Mother's Day and Christmas).
The first-bouquet offer is half price, but there's a condition its headline doesn't mention: MyFlowers' terms require the subscription to stay active until the second bouquet has been delivered. The same rule applies to the "with subscription" price on its product pages. That's a 30% saving on the order in front of you that also signs you up for a Medium Classic Mix bouquet at £39 every 28 days, which you need to keep until the second of those arrives. Neither is a bad deal for someone who wanted a subscription anyway, but each is a two-delivery commitment rather than a one-off discount.
MyFlowers says it sends a photo of a bouquet before it leaves its London studio, and promises flowers that stay fresh for at least five days or a replacement, refund or credit. Its Trustpilot score, 3.5 from more than 15,000 reviews in October 2026, is lower than the bigger names here, so the recent reviews are worth a read.
For a feel of the style before committing, its one-off bouquets are the same hand-tied work. Harmony is peach roses with yellow and orange alstroemeria, Garden Secrets is cream and pink spray chrysanthemums, and Good Mood is a cloud of gypsophila dyed in bright colours.
MyFlowers bouquets to try first
For people who like arranging: Freddie's Flowers
Freddie's FlowersFreddie's FlowersFreddie's Flowers is a flower retailer whose programme description centres on a box-based offer rather than a single purchase. Its description frames flowers as a mood boost, so itBuying guide · View store → is built around the pleasure of arranging. Each box holds loose stems in bud, about 15 to 18 in the £28 Classic and 18 to 22 in the £41 Showstopper, with flower food and an illustrated guide to putting them together. Delivery is £4 a box after the first, Monday to Friday, to most of mainland UK except the north of Scotland. Boxes come weekly, fortnightly or every three weeks.
It's flexible week to week: a delivery can be skipped or changed until noon two days before, and the whole subscription paused for up to six weeks. Cancelling takes a phone call or an email, though. Its terms say the chat can't be used for it.
Freddie's own two-minute video shows how a box of loose stems turns into an arrangement, which is the best way to judge whether that sounds like fun or homework.
Through the letterbox: Bloom & Wild and Bunches
A letterbox subscription means nobody has to be in. Bloom & Wild, which isn't one of the florists I link to through Vouchernaut, sends a monthly letterbox box from £22 with free delivery, guarantees seven days' freshness (five for short-lived flowers such as peonies) and lets you pause or cancel in your account until 9am three days before a delivery. Paying three, six or twelve months ahead brings the price down.
BunchesBunches.co.ukBunches is a family-run flower delivery business that has been sending bouquets by post since the early 1990s. Its range covers hand tied bouquets, letterbox-friendly arrangements,2 current offers · View store → gives more choice of size and frequency: Simply Bunches at £25 for 10 to 12 stems, a plastic-free letterbox box at £26 for 14 to 16, and hand-tied options up to 18 to 20 stems, weekly, fortnightly or monthly, all with free delivery. Its subscription bouquets may include lilies, which matters in a home with a cat (more on that below). The letterbox flowers guide covers whether a box will fit the door.
With pets in the house: Arena Flowers
Arena FlowersArena FlowersArena Flowers sells hand-tied bouquets and flower subscriptions with a strong focus on ethical sourcing and sustainable packaging. Whether you want a next-day bouquet for a birthda2 current offers · View store → is the only florist here with a subscription box chosen with pets in mind. Its boxes start at £25 with free delivery by DPD on a chosen day from Wednesday to Saturday, weekly, every two weeks or every four, and arrive as unarranged seasonal stems with two sachets of flower food.
A bigger budget: The Blossomist and Moyses Stevens
The BlossomistThe BlossomistThe Blossomist sells hand-tied bouquets, letterbox flowers and subscriptions, with delivery across the UK and next-day options for London. Its delivery costs, cut-off times and refBuying guide · View store → runs from a £25 letterbox box of 13 to 15 stems to a £35 Luxury box of about 25 stems with a free vase, with free delivery and a seven-day freshness guarantee. Its record is small, at 62 Trustpilot reviews.
Moyses StevensMoyses Stevens FlowersMoyses Stevens is a London florist with roots going back to 1876, sending hand-tied bouquets and houseplants across the UK. Same-day delivery covers London and next-day covers mainBuying guide · View store →, a London florist, starts at £40 a delivery plus a reduced delivery charge, with five styles, and lets subscribers cancel from their account with no notice period.
How does MyFlowers Club work, and when does it pay?
MyFlowers Club is a membership, not a flower subscription, and it suits a different person: someone who sends flowers to other people often. Members pay £29.90 a month after a free first month, and can then order the day's featured Club bouquet for £9.90 with free next-day delivery to any UK address, up to once a day, through the MyFlowers app. The bouquets come in letterbox packaging. MyFlowers says membership can be cancelled at any time with no fee, or paused for a month, and the monthly fee is charged whether or not you order.
The sums decide whether it's worth it. One bouquet a month through the Club costs £39.80 with the fee, more than a Small subscription bouquet at £25. Two cost £49.70, or £24.85 each, and every one after that adds £9.90, so four in a month come to about £17.40 each. For someone who sends birthday flowers, thank-yous and thinking-of-you bouquets most weeks, it's the cheapest way here to do it. For flowers at home once a month, a subscription is better value. The MyFlowers Club page has the current terms.
Can you give a flower subscription as a gift?
Yes, and a prepaid one is easier on the recipient, because there's nothing for them to manage or cancel. Freddie's sells gift subscriptions of one box a month for three, six or twelve months: £38 a box for the Classic, delivery included, so £114 for three months. Arena's gift subscriptions run for three, six or twelve months, paid in one go and delivered on Fridays. The Blossomist and Bloom & Wild both sell three, six and twelve-month prepaid plans, and Bunches has monthly gifts in its letterbox and hand-tied sizes.
These are the gift subscriptions in our shop, each with its live price.
Flower subscriptions to give
For a single bouquet rather than a run of them, the thank-you gifts guide and thinking-of-you gifts have more ideas.
Skipping, pausing and stopping: the small print
Flowers don't come with the usual 14-day right to cancel an online order. Regulation 28(1)(c) of the Consumer Contracts Regulations excludes goods "liable to deteriorate or expire rapidly", so once a delivery is past the florist's cut-off, it's coming. Each florist sets its own notice: noon two days ahead at Freddie's, 9am three days ahead at Bloom & Wild, 9am four days ahead at MyFlowers, longer at peak times.
Two things catch people out. First-box discounts can come with a minimum, like MyFlowers' two deliveries. And cancelling a card payment isn't the same as cancelling the subscription: Citizens Advice explains that stopping a continuous payment with your bank doesn't end the agreement, so the florist can still ask for the money.
Stopping should get easier. The government said in August 2026 that new subscription rules under the Digital Markets, Competition and Consumers Act will come into force in January 2027, with reminders before renewals, a simpler way to leave and a new cooling-off period after a trial ends.
Making each delivery last
Most of a bouquet's life is decided in the first hour. The RHS advice is to strip any leaves below the waterline, re-cut each stem at an angle, use a clean vase with flower food, and change the water and re-cut every two to four days, away from radiators and the fruit bowl.
Lilies are the one stem to keep out of a home with a cat. Cats Protection says every part of the plant is toxic to cats, and that a cat can be poisoned by licking pollen off its fur. A subscription means stems you didn't choose, so a florist with a pet-friendly box, such as Arena's, is the safer choice.
Questions people ask
How much is a flower subscription?
About £25 to £40 a delivery in October 2026, depending on size and florist. Bloom & Wild starts at £22 a month, Bunches, Arena and The Blossomist at £25, Freddie's at £28 plus £4 delivery, and MyFlowers at £25 for a Small hand-tied bouquet.
Are flower subscriptions worth it?
For someone who would buy flowers regularly anyway, yes: the florists price subscriptions below their one-off bouquets, and delivery is often included. For occasional flowers, single orders avoid the commitment.
How do flower subscriptions work?
You choose a size and how often, pay before each delivery, and the florist chooses the stems. Most let you skip, pause or change the date up to a cut-off a few days before each delivery.
How much is a MyFlowers subscription?
Small bouquets are £25, Medium £39, Large £49 and Extra Large £59 a delivery, every 14 days or monthly, with free delivery. The first bouquet is half price if you keep the subscription until the second arrives. MyFlowers Club is separate: £29.90 a month, then £9.90 a bouquet.
Can you gift a flower subscription?
Yes. Freddie's, Arena, Bloom & Wild, The Blossomist and Bunches all sell prepaid gift subscriptions, usually for three, six or twelve months, so the recipient has nothing to manage.
How do I cancel a Freddie's Flowers subscription?
By phone or email: Freddie's terms say the website chat can't be used to cancel. A cancellation after the cut-off of noon two days before a delivery takes effect after that delivery.
Where I'd start
For flowers at home without the arranging, a MyFlowers bouquet every month is the least effort, as long as the two-delivery condition on the first-box offer suits you. For the pleasure of arranging, Freddie's is the one, and for the lowest price through the letterbox, Bloom & Wild or Bunches. If you send flowers to other people every week or two, MyFlowers Club is the cheapest way to keep doing it.
Every florist we work with is on the flower stores page, and letterbox bouquets for one-off sends are in the letterbox flowers collection.
