LEGO Black Friday 2026 UK dates and sets to watch

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Black Friday is much more fun when you already know which LEGO box you're hoping to find. Maybe it's the Polaroid camera that ejects a little photo, a Wildflower Bouquet to arrange, or the McLaren P1 for someone who loves a huge car build. LEGO has now confirmed its UK dates: Insiders Weekend on 21 and 22 November 2026, then Black Friday on Friday 27 November running through to Cyber Monday on 30 November.

What it hasn't announced yet is what will actually be on offer. So this guide does the part you can do now: picking the set, writing down its number and knowing what it really sold for last time, so a sale badge in November has something to be measured against.

The short answer: LEGO does do Black Friday in the UK, and last year the five adult sets on my list sold for roughly 26% to 34% below LEGO's price at the big retailers. But most of them were cheaper still at some other point in the following year. The time to buy is whenever the delivered price for your exact set reaches the ceiling you set, whether that's on 27 November or before. Our Black Friday hub gathers the wider sale, and the Black Friday 2026 guide covers building a shortlist across other shops.

When is LEGO Black Friday 2026?

The dates come from LEGO's own UK pages, checked on 16 October 2026. Its Black Friday page promises "discounts, gifts with purchase and more, from 27 November", and the sale runs all weekend to Cyber Monday. The weekend before belongs to members: LEGO says Insiders Weekend "takes place on 21 and 22 November 2026", with exclusive offers for members of LEGO Insiders, its loyalty scheme.

Everything else is still guesswork. LEGO hadn't named any gifts with purchase, points multipliers or a headline Black Friday set when I checked. Brick Fanatics reports a rumour that the upcoming Ideas Godzilla set will be the flagship, and I'd treat that as a rumour until LEGO says so.

What did LEGO do last Black Friday?

Last year's sale is the best guide to the shape of this one, as long as you remember it isn't a promise. In 2025, Insiders Weekend ran on 22 and 23 November with double points on everything, up to 30% off selected sets for members, and three free gifts that unlocked at £35, £155 and £225, according to Brick Fanatics' coverage. The Polaroid camera on my list was £55.99 for Insiders that weekend, 20% below its usual £69.99.

Black Friday itself ran from 28 November to 1 December 2025, led by the new USS Enterprise NCC-1701-D at £349.99, with a free shuttlepod for anyone buying it. The most useful lesson came at the end: by 30 November, Brick Fanatics found that the UK site was only offering one of the free gifts, the shuttlepod had gone, and the Enterprise was on back order until February 2026. If a gift is the reason you're buying from LEGO, the early part of the weekend matters more than the end.

Is LEGO actually cheaper on Black Friday?

Usually, yes, but not always the cheapest it gets. I went through the price records on Brick Sleuth, which tracks LEGO prices at UK shops, and dated deal threads on HotUKDeals for the sets on my list. Last Black Friday, the mainstream retailers sold them for between about 26% and 34% below LEGO's price, without codes. Deeper cuts needed a code or a membership, like the McLaren P1 at £214.99 for Costco members.

The surprise is what happened afterwards. Three of the four that were on sale last November later sold for noticeably less: the Polaroid at £48.99 at Amazon in June 2026, the Wildflower Bouquet at £34.99 in March and April, and the McLaren at £242.24 in May. That matches the bigger picture from Which?, which tracked 175 home, tech and health appliances around the 2024 sales and found 83% were the same price or cheaper at least once in the six months either side. It didn't look at toys, but the lesson carries over: Black Friday is a good time to buy LEGO, not the only one.

Block Party, a UK LEGO channel, put out a useful video on this question in October 2026, including how to think about double points and sets that are about to retire.

The person comes before the deal

If you only know that someone likes LEGO, begin with the adult LEGO guide. It sorts the choice by the thing that actually decides whether the present works: what they like, how much room they have, and whether they want a relaxing display project or a build with moving parts.

The LEGO Technic guide is the better route for a car or engineering fan. For a calmer present that can live on a shelf, the Botanicals and Architecture gift guide is the one to read. Black Friday can reduce the price, but it can't make the wrong set fit someone's interests or their flat.

The five sets on my watchlist

The five run from a small retro display to a serious Technic project, and every one costs more than LEGO's £50 free-delivery threshold, so the LEGO.com price is also the delivered price.

The comparison / 5 options

Five adult LEGO sets to watch

Show specification differences only

Compare side by side. Scroll across to see every option.

Five adult LEGO sets to watch

What matters	Retiring soon LEGO Ideas Polaroid OneStep SX-70 Camera	LEGO Botanicals Wildflower Bouquet	LEGO Art Japanese Cherry Blossom Landscape	LEGO Architecture Trevi Fountain	Exclusive LEGO Technic McLaren P1
Who it suits	A 516-piece display model with an ejecting brick-built photo feature, currently marked Retiring soon by LEGO.	A 939-piece bouquet with eight flower species and adjustable stems; the vase is not included.	A 1,892-piece framed landscape with two display options for an art or Japan enthusiast.	A detailed 1,880-piece Rome landmark for a traveller, architecture fan or history-minded builder.	A 3,893-piece, 1:8 scale Technic supercar with a gearbox, suspension and V8 piston engine.
Set number	21345	10313	31218	21062	42172
Pieces	516	939	1,892	1,880	3,893
Best for	Camera and retro-design fans	Flower and home-decor fans	Art, design and Japan fans	Travel and architecture fans	Car and engineering fans
Display	Interactive camera model; ejecting brick photo	Vase needed; tallest stem over 47 cm	Wall or shelf art; about 39 x 35 x 6 cm	Shelf model; about 38 x 18 x 25 cm	Large car; about 59 x 25 x 14 cm
Price & retailer	Check current priceLEGO.com UKView product	Check current priceLEGO.com UKView product	Check current priceLEGO.com UKView product	Check current priceLEGO.com UKView product	Check current priceLEGO.com UKView product

Check the exact model, availability and delivery at the retailer. Prices are shown for seven days after a check.

This is what each has actually sold for. The LEGO prices are from LEGO.com on 16 October 2026; the others are item prices from Brick Sleuth's records at UK shops, before any delivery charge.

For a camera lover: Polaroid OneStep SX-70 Camera (21345)

This is the safest gift here when you know the recipient likes cameras, retro design or objects with a small mechanical trick. The 516-piece Ideas set builds a replica with a viewfinder, an exposure dial, a brick-built film pack and three illustrated photographs. Pressing the red shutter button ejects a photo, so there's a satisfying bit of interaction after the build.

It's also the one set on the list that's leaving. LEGO marks it "Retiring soon", and Brickset gives an exit date of 31 December 2026, so this Black Friday is probably its last. That cuts both ways: retiring sets were among LEGO's deeper Black Friday discounts last year, but stock can run out before the weekend. I'd buy it at around £52, last year's sale price, and wouldn't hold out for the June low. It's a display model, not a working camera, so it suits a design-minded person more than someone who wants to shoot film.

For a flower lover with a vase: Wildflower Bouquet (10313)

Wildflower Bouquet is the most flexible display gift in the shortlist. It has 939 pieces and eight species of brick-built wildflowers, with adjustable stems so the arrangement can be changed rather than built once and forgotten.

There's one practical catch: the vase isn't included. The tallest larkspur is over 47cm, so the recipient needs a suitable vase and enough height on the shelf. That makes this a lovely choice for someone who already enjoys flowers and home decoration, and a slightly awkward one for a small desk with no spare container.

LEGO's 2023 designer video is a useful look at the bouquet before you choose it for somebody who likes arranging flowers.

If the Wildflower feels too big, the Bouquet of Roses (10328) is the smaller set in the same range, at £54.99 for 822 pieces. It's the one I've seen discounted most often: Brick Sleuth records £38.99 at Amazon last Black Friday and £29.99 in March 2026.

For the art and design person: Japanese Cherry Blossom Landscape (31218)

This LEGO Art set is a better fit for someone who wants the finished object to look like wall art. Its 1,892 pieces form a Japanese landscape with Mount Fuji, a teahouse, cranes, blossom and three types of tree, in a black frame that can hang on a wall or stand on a shelf.

The finished piece is about 39cm high, 35cm wide and 6cm deep, so the wall or shelf is worth measuring first. It only came out in January 2026, which makes this its first Black Friday and leaves no sale price to compare against. The useful number is £71.99, the lowest Brick Sleuth has recorded, at Currys and Amazon in September.

For a traveller or architecture fan: Trevi Fountain (21062)

Trevi Fountain gives the Architecture range a substantial project. The 1,880-piece model recreates the Palazzo Poli facade, the fountain's sculptures and the smaller Lovers' Fountain, and measures about 25cm high, 38cm wide and 18cm deep.

This is the set I'd choose for someone who likes places, history and a model that rewards looking closely after it's finished. Its price history is the neatest on the list: it sat at £104.99 at several shops in the week before Black Friday 2025, dropped to about £93 over the weekend, and has only been 10p lower since, at Amazon in December. Anything around £93 matches the best it's been.

For the car or engineering obsessive: McLaren P1 (42172)

The McLaren P1 is the big-ticket option: a 3,893-piece, 1:8 scale Technic model with a seven-speed gearbox, suspension, a V8 piston engine, an adjustable rear wing and butterfly doors. The finished car is about 59cm long, 25cm wide and 14cm high.

It's a gift for someone who wants the build itself to be the event and has somewhere to display a large model. I'd only put it in the basket when the recipient has clearly signalled that this is their kind of project. At this price the gap between shops is real money: last Black Friday it was £269.99 at Amazon and £289.99 at John Lewis and Smyths on the same weekend.

AustrianBrickFan's 2024 video of this exact set gives a sense of the P1 as a build project, alongside the finished-model dimensions.

Where to look beyond LEGO.com

LEGO.com is where the gifts with purchase and Insiders points are, but last year the lowest prices on my sets were mostly elsewhere. Brick Fanatics reported that John Lewis price-matched Amazon's early deals and then discounted more than 400 LEGO sets by up to 40%, and that Very went up to 44% off, with a code for an extra 10% on orders over £100. Amazon started its LEGO deals early, around Insiders Weekend. Argos and Smyths Toys matched the main prices on several of my sets.

HamleysHamleysHamleys is the London toy shop founded in 1760, selling LEGO, soft toys, games and its own-brand bears online across the UK and from its Regent Street flagship. Live codes and deal3 current offers · View store → sells LEGO too, and I couldn't check its prices for these sets. Its codes on our store page exclude products that are already discounted, so they won't stack on a sale price.

One name has dropped out. Zavvi, which ran big LEGO sales in past years, went into administration on 12 October 2026. The notice on its website says it has stopped trading and that customers shouldn't place new orders.

How to check a real LEGO Black Friday saving

A red percentage is the last part of the decision. I'd check the following in this order.

1. The exact set number. A search for 21345, 10313, 31218, 21062 or 42172 beats searching by name. LEGO names can be similar across years and themes, and the set number is the cleanest way to avoid comparing a different edition, a bundle or a retired model.

2. The total, not the sticker. Since April 2025, section 230 of the Digital Markets, Competition and Consumers Act has required the total price in an advert to include charges you can't avoid, and the CMA's price transparency guidance counts delivery among them when there's no way to collect. That's the law catching up with common sense: the number to compare is what lands on your card, delivery included.

3. More than the RRP. Brick Sleuth shows set-specific UK prices and price history, with optional alerts, and Brickset confirms the set's identity and retirement date. A price tracker is evidence of what the set has actually sold for, not a reason to buy a set you didn't want.

4. Price per piece is a clue, not a verdict. Brickset explains that the measure is handy but can be distorted by large, electrical or specialised pieces. The McLaren's gearbox and the Art set's frame are part of what you're paying for.

5. The exact seller, stock and returns. A sale page can move you to a marketplace seller. What matters is that the box is new, the seller is identified, the delivery date works for the gift and the returns policy suits the purchase.

6. What the discount is compared with. The advertising watchdog has just shown how seriously it takes this. In May 2026 the ASA upheld complaints against two John Lewis Black Friday 2025 ads, saying it expected "at least three months of pricing history" behind a higher reference price. For a LEGO deal, a real saving is the delivered price against what the set has recently sold for, not a percentage against a crossed-out RRP.

Count points, gifts and codes honestly

A LEGO.com price isn't the whole comparison. LEGO Insiders earn eight points for every £1 spent, and 800 points can be redeemed for £5 off a later purchase. That works out at 5% back, or 10% during a double-points week like the one LEGO ran from 13 to 19 October 2026. It's useful if you'll buy from LEGO again, but it doesn't reduce today's checkout total, and LEGO's terms say double points can't be combined with other Insiders offers, discounts or vouchers.

A gift with purchase counts only when your order qualifies, the gift is still in stock, and the person would actually want it. LEGO's free Italy set that same October week, for example, needed a £160 Insiders order. The current LEGO UK promotions list the terms. A retailer code only counts if it works on the exact set, survives checkout and beats the best ordinary delivered price.

When to check the list

The dates give the season a rhythm, and each stage has a different job.

• Now: the set, its number and your ceiling price. The table above is a starting point.
• Early November: whether any shop has already reached your price. Amazon and John Lewis moved before Black Friday last year.
• Insiders Weekend, 21 to 22 November: LEGO's member offers, and the first chance at any free gifts. They're for Insiders only, so it's worth signing up beforehand.
• Black Friday to Cyber Monday, 27 to 30 November: the set number, stock, delivery and returns, before you pay. If the price reaches your ceiling on Friday, there's no prize for waiting until Monday.
• Before Christmas: the delivery estimate, again. A cheap set that arrives after the present date isn't a useful bargain.

Questions people ask

Does LEGO do Black Friday deals in the UK?

Yes. LEGO.com UK runs Black Friday to Cyber Monday offers from 27 to 30 November 2026, and members get an Insiders Weekend before it on 21 and 22 November. Last year that meant discounts, gifts with purchase and extra points, and retailers like Amazon, John Lewis and Very cut LEGO prices too.

When is LEGO Black Friday 2026?

Friday 27 November 2026, running to Cyber Monday on 30 November on LEGO.com. Retailers often start earlier, so the dates mark the main weekend rather than the first deals.

When is LEGO Insiders Weekend 2026?

Saturday 21 and Sunday 22 November 2026. LEGO hasn't announced the offers yet. Last year they included double points, member discounts and free gifts above set spending levels.

What is the LEGO Black Friday set for 2026?

LEGO hasn't said. Brick Fanatics reports a rumour that it will be the Ideas Godzilla set. Last year's was the USS Enterprise NCC-1701-D.

Is LEGO cheaper on Black Friday?

Often, but not always the cheapest it gets. My five adult sets sold for about 26% to 34% below LEGO's price at big retailers last Black Friday, and three of them sold for less at other times in 2026.

Should I buy LEGO now or wait for Black Friday?

It depends on the set. If it's retiring, like the Polaroid camera, or it's already at a price you're happy with, there's a good case for buying now. If it's a set that's been reliably discounted every November, like the Trevi Fountain, waiting is a reasonable bet.

Are Amazon or John Lewis deals better than LEGO.com?

On price, they often were last year: the lowest Black Friday prices on my sets were at Amazon, John Lewis, Argos and Smyths rather than LEGO.com. LEGO.com is where the gifts with purchase and Insiders points are, so the better deal depends on whether you'd use them.

Sources

• LEGO UK Black Friday, Cyber Monday and Insiders Weekend pages
• LEGO UK Offers and Sale
• Brick Sleuth UK price comparison
• Brick Fanatics on LEGO Black Friday 2025 and 2026
• Which? on Black Friday prices (November 2025)
• ASA ruling on John Lewis plc (May 2026)
• Brickset's price-per-piece and database guide

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