Before you buy

Shopping with Benefit Cosmetics UK

Start with the category you need

Benefit's range centres on makeup, and the brand is most closely associated with brows and blush. If you are new to the brand, begin with the product type you already use most often rather than trying to build a whole routine at once. A single brow product or blusher is an easier first purchase than a full collection, and it lets you judge the shades and textures before you commit more money.

Think about the look you want

Blush and brow products do quite different jobs. Blush adds colour to the cheeks and suits a lift in the complexion, while brow products shape and define the frame of the face. Choosing by the look you want, such as a soft flush or defined brows, will help you narrow the range faster than browsing every shade.

Check the current offers on the official site

The brand's own website is the place to see what is currently available in the UK and how the range is laid out. Product availability and offers change, so check the official pages directly before buying.