Buffer

How much does Buffer cost in the UK?

Buffer charges in US dollars per connected channel: Essentials is $6 a month per channel and Team is $12, or $5 and $10 a month when billed yearly. UK consumers pay VAT on top at the standard rate.

A channel is one social account, such as a single Instagram profile or a LinkedIn page. Someone running Instagram, Facebook and LinkedIn for one shop would pay $18 a month on Essentials billed monthly, or $15 a month billed yearly, before VAT. Buffer says the price per channel falls once you connect more than 10 channels, which matters for agencies. Because the price is in dollars, the amount on a UK card statement moves a little with the exchange rate. Businesses can add a VAT number for reverse charge, according to Buffer's pricing FAQ.

Is the free version of Buffer enough?

For one person posting a few times a week to three accounts or fewer, often yes. The free plan connects up to three channels and holds 10 scheduled posts per channel at a time, refilling as each one goes out.

It also includes 100 saved ideas, the AI Assistant, basic Insights with 30 days of history, the community inbox and one API key. What it leaves out is the reason most people upgrade: unlimited scheduled posts, advanced analytics, hashtag manager and first comment scheduling all sit on Essentials. Free accounts have a single user, so a business with a second person posting needs Team.

Buffer vs Postiz: which is better?

Buffer is the easier pick for non-technical users who want a polished hosted app with mobile apps, while Postiz appeals to people who want an open-source tool they can host themselves.

Buffer has been running since 2010 and has large review bases: its mobile app scores 4.7 out of 5 on the UK App Store from over 9,500 ratings and 4.1 on Google Play from more than 57,000. Postiz is newer, can be self-hosted for free, and leans into AI and automation. Zernio is another option, aimed more at developers who want to post through an API. Buffer also offers an API and an MCP server, so it now covers some of that ground, but it remains a product built first for marketers.

Is Buffer worth paying for?

For small accounts, the per-channel pricing usually works out cheaper than tools that charge per seat. Where it gets expensive is at scale: 10 channels on Team cost $120 a month billed monthly.

On Product Hunt, one reviewer praises the intuitive interface and being able to schedule posts across social networks. A common complaint is analytics: reviewers on Trustpilot describe reporting as basic next to more in-depth platforms. A smaller group report scheduled posts that fail to publish and need checking by hand. If detailed reporting matters more than ease of use, it is worth weighing those reviews before paying for a year.

How do you get Buffer cheaper?

The maker states three ways to pay less. None needs a code.

• Yearly billing, which Buffer prices at two months free, cutting Essentials from $6 to $5 a month per channel.
• Buffer's nonprofit discount of 50% on paid plans for charities and nonprofit organisations.
• Connecting only the channels you post to often, since every channel is billed separately.

The 14-day free trial of the paid plans is a sensible way to test advanced analytics and approvals first. Buffer says that if no payment details are added by the end, the account moves to the free plan rather than being charged.