Demi AI

How much does Demi cost in the UK?

Demi has a free-forever plan and one listed paid plan, Individual, at $25 a month. Prices are in US dollars only, so a UK card is charged in dollars, and Demi's terms say fees exclude taxes, so VAT may be added at checkout.

The Free plan needs no card and includes Demi on your Mac, a weekly morning digest, every integration, memory of how you work and up to $50 of credits on sign-up. Individual adds 5,000 credits every month, the ability to call Demi from any app or screen, scheduled routines, morning and nightly digests and faster responses. Team pricing is quoted per team and adds shared context and Demi in your Slack for everyone. No annual price is listed.

How do Demi's credits work?

Credits meter the work Demi does, such as drafting, preparing, researching and updating records, rather than the number of seats. When a plan's credits run out you can top up, move up a tier or wait for the next cycle, and Demi says it does not charge you automatically for going over.

Demi doesn't publish how many credits a typical task uses, so the best guide is to start on the free $50 of credits and watch how quickly they go before paying for Individual.

What does Demi actually do?

Demi reads across connected tools and prepares work before you ask for it. After a call it can draft the follow-up with the detail you promised, write a recap with action items and stage a CRM update such as moving a deal from discovery to proposal. In your inbox it ranks threads by what needs you and drafts replies in your voice.

Nothing external happens without you: before sending a message, making a commitment or changing an important record, Demi shows what it plans to do and you approve, edit or skip it. When a task repeats, it offers to turn it into a routine, such as posting a pipeline recap every Monday.

Is Demi worth paying for?

For someone on a Mac who spends much of the day on email follow-ups, meeting prep and CRM admin, the free plan is a low-risk way to find out. The $25 Individual plan is mainly worth it if you want daily digests, scheduled routines and the ability to call Demi from any app.

Independent evidence is thin. No ratings were found on G2, Capterra or Product Hunt, and Demi's Trustpilot page had no reviews, so the only feedback available is the testimonials on Demi's own site from founders and sales staff.

Demi vs Superhuman: which is better?

Superhuman is an email app built to make you faster at handling mail yourself, while Demi sits on top of the Gmail or Outlook account you already have and works across calendar, Slack and CRM too. Superhuman suits people who want a faster inbox; Demi suits people who want follow-ups and CRM updates prepared for them.

Other options include Fyxer and Jace for AI email drafting, Viktor for an agent that works inside Slack, and Lindy for building your own automations.

Is Demi safe to connect to work email?

Demi states it is SOC 2 Type II compliant, verified by Google and assessed at CASA Tier 2, encrypts data in transit and at rest, and does not use your work to train models. It says model providers do not retain your data, and if you revoke access your data is deleted within 24 hours.

Demi works only on a Mac, which matters for teams on Windows. The company behind it is Proactive Labs Inc., a Delaware corporation, and the terms say fees are non-refundable once paid, so starting on the free plan is sensible.