Free
Free
25 new links and 1,000 tracked events a month
- 1 user
- 3 custom domains
- QR codes and UTM templates
- Link tags
- API access
- 30-day analytics retention
Conversion analytics from click to sale
Branded short links, QR codes, conversion tracking and affiliate programmes in one open-source link platform
from$27a month, billed yearly
Dub has a free plan and a 14-day free trial. Prices in US dollars as Dub's pricing page showed them on 11 October 2026.
Plans
Try Dub free
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- Web
- API
- Slack
What Dub does
This is Dub, a link attribution platform for short links, QR codes, conversion tracking and affiliate programmes. It suits marketing teams, SaaS companies and developers who want to see which links lead to sign-ups and sales.
Branded short links
Short links on your own domain with link expiry, password protection, cloaking, custom social previews, folders, tags and a UTM builder, managed by a team with role-based access.
Targeting, deep links and A/B tests
Send visitors to different pages by device or country, open links straight into mobile apps, and split traffic between destinations to test which converts better.
QR codes
Every short link gets a QR code that can be styled with your logo and colours, with scans counted in the same analytics.
Conversion analytics
Dub follows each click through to leads and sales, with Stripe and Shopify integrations, a customer page showing each person's path and lifetime value, and a real-time events table.
Dub Partners
Run affiliate and referral programmes with partner groups, reward rules, bounties, an embeddable referral dashboard and payouts to partners, from the Business plan up.
API, MCP and integrations
A REST API, webhooks, a CLI and an MCP server, plus integrations with Stripe, Shopify, Segment, HubSpot, Zapier, Slack, Raycast and WordPress.
Works with
- Stripe
- Shopify
- Segment
- HubSpot
- Intercom
- Zapier
- Make
- Google Tag Manager
- Slack
- Raycast
- WordPress
- Cal.com
- Supabase
- Clerk
- Better Auth
- Appwrite
- Publer
- Composio
- Dub CLI
- Dub MCP
How much Dub costs
Pro
$30a month
1,000 new links and 50,000 tracked events a month
- 3 users and 10 custom domains
- Free .link domain
- Link folders and deep links
- Custom QR codes and UTM builder
- A/B testing
- 1-year analytics retention
- Email support
Business
$90a month
10,000 new links and 250,000 tracked events a month
- 10 users and 100 custom domains
- Conversion tracking and customer insights
- Event webhooks and real-time events stream
- Dub Partners: 500 partners, $2,500 payouts a month
- 5% payout fee
- 3-year analytics retention
Advanced
$300a month
50,000 new links and 1 million tracked events a month
- 20 users and 250 custom domains
- Unlimited partners, $15,000 payouts a month
- Embedded referral dashboard
- Email campaigns and messaging centre for partners
- Higher API rate limits
- 5-year analytics retention
- Priority email support
Enterprise
Contact sales
Custom annual billing
- Unlimited links, events and users
- Unlimited partner payouts with a 3% fee
- SAML SSO and audit logs
- Slack support with SLA
- Dedicated success manager
- Volume discounts
Prices in US dollars. Yearly billing takes 10% off and charges 12 months of usage upfront. Non-profits and open-source projects get 25% off on request. The page doesn't state UK VAT treatment. Prices in US dollars, from Dub's pricing page on 11 October 2026. Dub may charge VAT on top, and prices can change.
Dub pros and cons
Pros
- Free plan with 25 new links a month, 3 custom domains and API access
- Conversion tracking ties clicks to leads and sales
- Affiliate programmes and payouts in the same dashboard as links
- Open-source core under AGPLv3, with self-hosting possible
- Full refunds if unhappy, and 25% off for non-profits and open source
- Rated 5.0 on Product Hunt from 23 reviews
Cons
- Conversion tracking only starts on Business at $90 a month
- Free plan keeps analytics for just 30 days
- Partner payouts carry a 5% fee below Enterprise
- Prices in US dollars with no stated UK VAT treatment
- Trustpilot score of 3.7, with partners complaining about payouts
Good for
- Marketing teams that want branded short links with click analytics
- SaaS companies tying links to sign-ups and revenue through Stripe
- Companies launching an affiliate or referral programme
- Developers who want an API-first, open-source link platform
Look elsewhere if
- Anyone who only needs a handful of short links a month for free
- Businesses that need EU data residency confirmed upfront
- Small affiliate programmes that can't absorb a 5% payout fee
What reviewers say about Dub
“Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links”
“The support team is incredible.”
“I got 4 withdrawals from affiliates that will never come to my Bank account until they give me invoices with my name on it”
What reviewers like
- Intuitive, clean interface that is quick to set up
- Accurate link tracking and reliable analytics
- Fast, helpful support from the team
- Open-source code that developers can learn from or self-host
What reviewers complain about
- Some features hard to find
- Wish for more native integrations and automation
- Requests for deeper analytics breakdowns
- Slow or conditional payouts reported by affiliate partners
Dub: what to know before you pay
The product
Dub started as an open-source side project and is now a company building what it calls a modern link attribution platform. It has three main parts: branded short links with QR codes, conversion analytics that follow a click through to a lead or sale, and a partners product for running affiliate and referral programmes.
Short links
Short links are where most people start. Links can sit on your own custom domains, with link previews, device and location targeting, A/B tests, deep links, folders and password protection. Each short link generates a QR code you can style to match your brand.
Analytics
The analytics side is what sets Dub apart from a plain link shortener. Dub tracks clicks, leads and sales so you can tie marketing to revenue rather than vanity metrics. It connects to payment tools such as Stripe and Shopify, and offers an API and an MCP server for developers and AI agents.
Affiliate programmes
Dub Partners lets a company run affiliate, creator and referral programmes from one dashboard, with reward rules, bounties, partner sign-ups and payouts. It sits on a higher tier than the basic link plans, and payouts carry a fee.
Pricing
Dub bills in US dollars, so UK buyers pay a converted amount. There is a free plan for personal projects, and paid plans for links and for partner programmes, with a discount for paying yearly. Paid plans start with a free trial. Dub also runs a startup programme and says non-profits and open-source projects can ask for a discount.
Who it suits
Dub is aimed at teams who treat links as part of how they grow. It is a good fit for SaaS and online businesses that care about attribution and want links and affiliates in one place. Its core is open source, so developers can inspect or self-host it.
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Questions about Dub
Are there any Dub discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
Is Dub free?
Yes, Dub has a free plan with limits on links and tracked events. Paid plans add higher allowances and features such as conversion tracking and partner programmes.
Is Dub open source?
Its core is, under the AGPLv3 licence, and it can be self-hosted for more control over data and design.
Can I run an affiliate programme with Dub?
Yes. Dub Partners handles partner sign-ups, reward rules, bounties and payouts, and works with Stripe and Shopify.
Is Dub a good Bitly alternative?
It suits teams that want attribution and affiliate tools alongside short links. Bitly is the longer-established choice for straightforward link shortening.
Does Dub have a free trial?
Dub says paid plans start with a free trial, so you can test features before paying.
Got a question about Dub?