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  1. Software
  2. Marketing, SEO & AI search
  3. Dub
Dub analytics dashboard with a funnel from clicks to leads to sales and a customer card showing lifetime value

Conversion analytics from click to sale

Branded short links, QR codes, conversion tracking and affiliate programmes in one open-source link platform

from$27a month, billed yearly

Dub has a free plan and a 14-day free trial. Prices in US dollars as Dub's pricing page showed them on 11 October 2026.

  • Web
  • API
  • Slack

What Dub does

Dub is a link platform for branded short links, QR codes, click and conversion tracking, and affiliate and referral programmes. It suits marketing teams, SaaS companies and developers who want to see which links lead to sign-ups and sales. A free plan covers 25 new links and 1,000 tracked events a month. Paid plans start at $30 a month, or $27 billed yearly, and non-profits and open-source projects get 25% off.

  • Branded short links

    Short links on your own domain with link expiry, password protection, cloaking, custom social previews, folders, tags and a UTM builder, managed by a team with role-based access.

  • Targeting, deep links and A/B tests

    Send visitors to different pages by device or country, open links straight into mobile apps, and split traffic between destinations to test which converts better.

  • QR codes

    Every short link gets a QR code that can be styled with your logo and colours, with scans counted in the same analytics.

  • Conversion analytics

    Dub follows each click through to leads and sales, with Stripe and Shopify integrations, a customer page showing each person's path and lifetime value, and a real-time events table.

  • Dub Partners

    Run affiliate and referral programmes with partner groups, reward rules, bounties, an embeddable referral dashboard and payouts to partners, from the Business plan up.

  • API, MCP and integrations

    A REST API, webhooks, a CLI and an MCP server, plus integrations with Stripe, Shopify, Segment, HubSpot, Zapier, Slack, Raycast and WordPress.

Works with

  • Stripe
  • Shopify
  • Segment
  • HubSpot
  • Intercom
  • Zapier
  • Make
  • Google Tag Manager
  • Slack
  • Raycast
  • WordPress
  • Cal.com
  • Supabase
  • Clerk
  • Better Auth
  • Appwrite
  • Publer
  • Composio
  • Dub CLI
  • Dub MCP

How much Dub costs

Billing

Free

Free

25 new links and 1,000 tracked events a month

  • 1 user
  • 3 custom domains
  • QR codes and UTM templates
  • Link tags
  • API access
  • 30-day analytics retention

Pro

$30a month

1,000 new links and 50,000 tracked events a month

  • 3 users and 10 custom domains
  • Free .link domain
  • Link folders and deep links
  • Custom QR codes and UTM builder
  • A/B testing
  • 1-year analytics retention
  • Email support

Business

$90a month

10,000 new links and 250,000 tracked events a month

  • 10 users and 100 custom domains
  • Conversion tracking and customer insights
  • Event webhooks and real-time events stream
  • Dub Partners: 500 partners, $2,500 payouts a month
  • 5% payout fee
  • 3-year analytics retention

Advanced

$300a month

50,000 new links and 1 million tracked events a month

  • 20 users and 250 custom domains
  • Unlimited partners, $15,000 payouts a month
  • Embedded referral dashboard
  • Email campaigns and messaging centre for partners
  • Higher API rate limits
  • 5-year analytics retention
  • Priority email support

Enterprise

Contact sales

Custom annual billing

  • Unlimited links, events and users
  • Unlimited partner payouts with a 3% fee
  • SAML SSO and audit logs
  • Slack support with SLA
  • Dedicated success manager
  • Volume discounts

Prices in US dollars. Yearly billing takes 10% off and charges 12 months of usage upfront. Non-profits and open-source projects get 25% off on request. The page doesn't state UK VAT treatment. Prices in US dollars, from Dub's pricing page on 11 October 2026. Dub may charge VAT on top, and prices can change.

Dub pros and cons

Pros

  • Free plan with 25 new links a month, 3 custom domains and API access
  • Conversion tracking ties clicks to leads and sales
  • Affiliate programmes and payouts in the same dashboard as links
  • Open-source core under AGPLv3, with self-hosting possible
  • Full refunds if unhappy, and 25% off for non-profits and open source
  • Rated 5.0 on Product Hunt from 23 reviews

Cons

  • Conversion tracking only starts on Business at $90 a month
  • Free plan keeps analytics for just 30 days
  • Partner payouts carry a 5% fee below Enterprise
  • Prices in US dollars with no stated UK VAT treatment
  • Trustpilot score of 3.7, with partners complaining about payouts

Good for

  • Marketing teams that want branded short links with click analytics
  • SaaS companies tying links to sign-ups and revenue through Stripe
  • Companies launching an affiliate or referral programme
  • Developers who want an API-first, open-source link platform

Look elsewhere if

  • Anyone who only needs a handful of short links a month for free
  • Businesses that need EU data residency confirmed upfront
  • Small affiliate programmes that can't absorb a 5% payout fee

What reviewers say about Dub

“Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links”

“The support team is incredible.”

★★★★★ · Trustpilot reviewer, US, Trustpilot, 24 June 2024

“I got 4 withdrawals from affiliates that will never come to my Bank account until they give me invoices with my name on it”

★ · Trustpilot reviewer, Serbia, Trustpilot, 25 December 2025

What reviewers like

  • Intuitive, clean interface that is quick to set up
  • Accurate link tracking and reliable analytics
  • Fast, helpful support from the team
  • Open-source code that developers can learn from or self-host

What reviewers complain about

  • Some features hard to find
  • Wish for more native integrations and automation
  • Requests for deeper analytics breakdowns
  • Slow or conditional payouts reported by affiliate partners

What members think

Rating Dub

Not enough ratings yet. Shopped here? Yours helps the next person.

Dub: what to know before you pay

How much does Dub cost in the UK?

Dub prices in US dollars: Pro is $30 a month, Business $90 and Advanced $300, with yearly billing taking 10% off, to $27, $81 and $270 a month. The free plan costs nothing.

Each step up raises the allowances. Pro gives 1,000 new links and 50,000 tracked events a month, three users, ten custom domains and a year of analytics. Business raises that to 10,000 links, 250,000 events, ten users, 100 domains and three years of history, and adds conversion tracking and the affiliate tools. Advanced allows 50,000 links, a million events and 20 users. Enterprise is priced by sales. UK buyers pay a sterling amount that moves with the exchange rate, and the pricing page doesn't mention VAT. Dub's FAQ says it offers full refunds if you are unhappy and lets you cancel at any time, dropping to the free plan at the end of the billing period.

Is Dub's free plan enough?

For a person or a small project, often yes. The free plan includes 25 new links and 1,000 tracked clicks a month, three custom domains, QR codes, UTM templates and API access, with 30 days of analytics.

The limits that push people to pay are the link count, the short analytics history and features such as link folders, deep links and A/B tests, which start on Pro. Conversion tracking, which ties clicks to sign-ups and sales, starts on Business at $90 a month.

Dub vs Bitly: which is better?

Dub suits teams that want attribution and affiliate programmes alongside short links, while Bitly is the longer-established choice for straightforward link shortening at scale.

Dub tracks the whole path from click to lead to sale, with Stripe and Shopify integrations, and its partner tools let a company run an affiliate or referral programme and pay partners from the same dashboard. Its core is open source under the AGPLv3 licence, so developers can inspect or self-host it. On Product Hunt, reviewers mostly praise how intuitive the interface is and how quickly support responds. For tracking who opens shared documents rather than links, Papermark is a closer fit.

Is Dub good for running an affiliate programme?

It can be for SaaS and online businesses: Dub Partners runs affiliate and referral programmes with partner sign-ups, reward rules, bounties and payouts, and starts on the Business plan.

The cost goes beyond the subscription. Business includes up to $2,500 of partner payouts a month and Advanced $15,000, both with a 5% payout fee, while Enterprise lowers the fee to 3% with no payout limit. Most of Dub's low Trustpilot reviews come from partners rather than paying customers, complaining about payout requirements such as invoices and reward amounts, so companies running a programme should make their own terms clear to partners.

How do you get Dub cheaper?

Dub states two savings: yearly billing, which takes 10% off and pays for 12 months of usage upfront, and a 25% discount for non-profits and open-source projects.

  • Yearly billing cuts Pro from $30 to $27 a month and Business from $90 to $81.
  • Non-profits and open-source projects can ask Dub's support team for 25% off.
  • Paid plans start with a 14-day trial, so features can be tested before paying.
  • Staying on the free plan works if you need fewer than 25 new links a month.

Dub also runs a startup programme, announced on its homepage, though the pricing page doesn't give its terms.

  • Free plan

    Papermark

    Open-source document sharing with page-by-page analytics and secure virtual data rooms for fundraising and M&A

    Free plan · from €24 a month 4.7 on Product Hunt (7)

Questions about Dub

Are there any Dub discount codes?

We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.

Does Dub have a free trial?

Yes. Dub says every paid plan comes with a 14-day free trial. Enterprise starts with a demo instead.

Can I get a refund from Dub?

Dub's FAQ says it offers full refunds to anyone unhappy with a purchase, by contacting its support team. You can also cancel at any time and keep the plan until the end of the billing period.

Is Dub open source?

Yes, its core is. Dub's GitHub repository says it is open source under the AGPLv3 licence and can be self-hosted for more control over data and design.

Is Dub SOC 2 certified?

Dub's security page shows a SOC 2 Type II certification badge. The page doesn't say where data is hosted or mention GDPR, so UK businesses with data residency needs should ask Dub directly.

What counts as a tracked event on Dub?

Dub's plans limit tracked events each month, which cover clicks and, on Business and above, conversions such as leads and sales. The free plan allows 1,000 a month and Pro 50,000.

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