Free
Free
Private website preview only
- AI-built, SEO-ready website preview
- 300 AI credits in total
- CRM for up to 10 customers
- Help centre support
The bookings calendar, where appointments made on the website appear
Durable
AI website builder for small service businesses, with bookings, a CRM, invoices and local search tools in one account
from$22a month, billed yearly
Durable has a free plan. Prices in US dollars as Durable's pricing page showed them on 11 October 2026.
Plans
Try Durable free
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- Web
What Durable does
This is Durable, a Vancouver AI business builder for small service businesses. It writes a website from a few answers, then adds bookings, a simple customer list, invoices and local search tools in the same account.
AI website builder
Answering three questions about your business produces a full site with written copy, images and pages. A drag-and-drop editor then changes sections, images, fonts, colours and themes without code.
AI Partner
A chat assistant that makes changes in the account when asked, such as updating a phone number across the site, replacing images, running a competitor report or drafting daily social posts. Changes land as a draft to review before publishing.
SEO and GEO
A Visibility Score combines search rankings, directory listings and reviews. AI rankings show whether ChatGPT, Gemini, Claude, Perplexity and Grok mention the business for chosen searches, and Google Business Profile details stay in sync.
Online bookings
Services with prices, durations and pre-booking questions go behind a Book now button on the site. Bookings sync with Google Calendar, add Google Meet links, send reminders and can be paid up front or afterwards.
CRM and invoices
Contact form submissions and bookings create customer records automatically. Customers can be imported or exported by CSV, and invoices with automatic payment reminders are sent from the same place.
AI agents
Background agents write blog posts for keyword opportunities, reply to new website leads, request and answer Google reviews, and research competitors, using the plan's monthly AI credits.
Studio for images and logos
An image studio generates and edits logos, social graphics and website images from prompts, with a canvas for adjusting designs.
Multi-language sites
The Grow plan translates a site into up to five extra languages, keeps translations in step with edits to the original, and adds a language switcher to the navigation.
Works with
- Stripe
- Google Calendar
- Google Meet
- Google Business Profile
- Google Search Console
How much Durable costs
Launch
$25a month
1,000 AI credits a month
- Published website with hosting, unlimited traffic, forms and analytics
- Use your own domain or register one free, up to $20 value
- Advanced SEO and GEO, including AI search rankings
- Built-in CRM with unlimited customers
- Unlimited bookings synced to your calendar, with paid bookings
- AI agents for blogs, reviews, lead replies and competitor research
- Removes Durable branding
- Priority live chat support
Grow
$49a month
5,000 AI credits a month
- Everything in Launch
- Personalised one-to-one onboarding with a Durable expert
- Unlimited team members
- Automatic translation of the site and SEO metadata, with a language switcher
- $40 domain credit
- AI rankings refreshed daily instead of weekly
Prices are shown in US dollars only, with no mention of VAT or pounds. Yearly billing saves 15%. No student or non-profit discount is listed. Prices in US dollars, from Durable's pricing page on 11 October 2026. Durable may charge VAT on top, and prices can change.
Durable pros and cons
Pros
- Launch plan bundles hosting, a free domain up to $20, bookings, a CRM and SEO tools for $22 a month billed yearly
- Bookings take payments through Stripe at Stripe's standard rates, with no extra Durable fee
- AI rankings check how ChatGPT, Gemini, Perplexity, Claude and Grok describe the business, which few simple builders offer
- Trustpilot reviewers repeatedly name individual live chat agents who sorted out DNS and setup problems
- Sites run on Cloudflare with SSL, a firewall and DDoS protection included
Cons
- Free plan cannot publish at all, not even on a Durable subdomain
- Domains bought through Durable can only be transferred out after three consecutive months of paid subscription
- Prices are in US dollars only, so UK costs move with the exchange rate
- Durable says it is not designed for ecommerce, and it has no shopping basket or product catalogue
- Several reviewers report no live support at weekends
- Section-based editor limits layout changes compared with Framer, Wix or Squarespace
Good for
- Sole traders and local service businesses that need a site, bookings and a customer list quickly
- Owners with no web design experience who want the copy written for them
- Businesses that want to track how they appear in Google and AI assistants without hiring an SEO consultant
- Small teams on the Grow plan that share bookings across staff
Look elsewhere if
- Online shops that need a basket, product catalogue and stock control
- Designers or agencies that want pixel-level layout control
- Anyone who wants to publish a site without paying, as the free plan is preview only
- Buyers who need pound pricing and invoices with UK VAT shown
What reviewers say about Durable
“Durable made it super easy to get a high quality website off and running”
“Really frustrating to not be able to get support over the weekend. Love the website design features; the support, on the other hand, is not so great.”
“Exceptionally expensive, underdeveloped, and feature-lacking.”
What reviewers like
- A working site appears within minutes, with copy and images already filled in
- Live chat agents are patient and walk owners through DNS and domain setup
- Having the website, bookings and CRM in one account
- Easy enough for owners with no technical background
What reviewers complain about
- Delays and conditions when moving a domain away from Durable
- No live support at weekends and slow email replies at busy times
- Limited layout control and preset sections that can feel generic
- Value for money once the monthly fee is set against the features
- Occasional lag or sign-outs in the editor
Durable: what to know before you pay
The story
Durable was founded in 2021 by James Clift, who has said the aim is to make owning a business easier than having a job. The company says it has helped millions of people start a business, and the product is built around the dull parts of that: launching a website, getting a first lead and booking a first job.
The product
Durable asks about your business and generates a website, then keeps you in the same account for the rest. Bookings synced to your calendar, a built-in CRM, invoices and payments through Stripe, and an AI assistant sit alongside the site. Search tools aim at Google and at AI assistants, with sitemaps, structured data and an llms.txt file on every site.
Who it suits
Durable is aimed at people who would rather run their business than fiddle with software. It is built for cleaners, coaches, tradespeople, photographers and other local service businesses. It is a weaker fit if you want full design control, a large content site or a proper online shop, since Durable says it is not designed for ecommerce.
Pricing
There is more than one paid tier, and the higher ones add team members and more AI credits. Durable prices in US dollars, so UK customers pay a converted amount. The free plan builds a private preview of your site, which is a way to see what the AI produces rather than a free website. Publishing, bookings and the other tools start on paid plans, with a discount for paying yearly. Durable does not advertise student or charity discounts.
Leaving
You can cancel any time from account settings and keep the plan until the billing period ends. A domain registered through Durable can only be transferred out once certain conditions are met, so some owners buy the domain elsewhere and connect it instead.
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Questions about Durable
Are there any Durable discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
What does Durable’s free plan include?
A private preview of the website the AI builds, plus a limited allowance of AI credits and customers. It cannot publish a live site until you upgrade.
Can you run an online shop on Durable?
Durable says it is not designed for ecommerce. It can take card payments for invoices and bookings through Stripe, but has no basket or product catalogue.
Can I cancel Durable?
Yes, any time from account settings, and the plan stays active until the end of the billing period. Refunds are considered case by case.
Is Durable good for UK businesses?
It works for UK local service businesses, but it bills in US dollars and some of its directory features lean towards US services.
Can I move my domain away from Durable?
Yes, once certain conditions are met, such as the subscription having been active for a few months. Buying the domain elsewhere and connecting it avoids the wait.
Got a question about Durable?