Free
Free
Private website preview only
- AI-built, SEO-ready website preview
- 300 AI credits in total
- CRM for up to 10 customers
- Help centre support
The bookings calendar, where appointments made on the website appear
Durable
AI website builder for small service businesses, with bookings, a CRM, invoices and local search tools in one account
from$22a month, billed yearly
Durable has a free plan. Prices in US dollars as Durable's pricing page showed them on 11 October 2026.
Plans
- Web
What Durable does
Durable is an AI website builder for small service businesses such as cleaners, coaches, tradespeople and photographers. It writes a site from a few answers about your business, then adds bookings, a simple CRM, invoices and local search tools in the same account. The free plan only builds a private preview; publishing starts at the Launch plan, $25 a month, or $22 a month billed yearly, which saves 15%.
AI website builder
Answering three questions about your business produces a full site with written copy, images and pages. A drag-and-drop editor then changes sections, images, fonts, colours and themes without code.
AI Partner
A chat assistant that makes changes in the account when asked, such as updating a phone number across the site, replacing images, running a competitor report or drafting daily social posts. Changes land as a draft to review before publishing.
SEO and GEO
A Visibility Score combines search rankings, directory listings and reviews. AI rankings show whether ChatGPT, Gemini, Claude, Perplexity and Grok mention the business for chosen searches, and Google Business Profile details stay in sync.
Online bookings
Services with prices, durations and pre-booking questions go behind a Book now button on the site. Bookings sync with Google Calendar, add Google Meet links, send reminders and can be paid up front or afterwards.
CRM and invoices
Contact form submissions and bookings create customer records automatically. Customers can be imported or exported by CSV, and invoices with automatic payment reminders are sent from the same place.
AI agents
Background agents write blog posts for keyword opportunities, reply to new website leads, request and answer Google reviews, and research competitors, using the plan's monthly AI credits.
Studio for images and logos
An image studio generates and edits logos, social graphics and website images from prompts, with a canvas for adjusting designs.
Multi-language sites
The Grow plan translates a site into up to five extra languages, keeps translations in step with edits to the original, and adds a language switcher to the navigation.
Works with
- Stripe
- Google Calendar
- Google Meet
- Google Business Profile
- Google Search Console
How much Durable costs
Launch
$25a month
1,000 AI credits a month
- Published website with hosting, unlimited traffic, forms and analytics
- Use your own domain or register one free, up to $20 value
- Advanced SEO and GEO, including AI search rankings
- Built-in CRM with unlimited customers
- Unlimited bookings synced to your calendar, with paid bookings
- AI agents for blogs, reviews, lead replies and competitor research
- Removes Durable branding
- Priority live chat support
Grow
$49a month
5,000 AI credits a month
- Everything in Launch
- Personalised one-to-one onboarding with a Durable expert
- Unlimited team members
- Automatic translation of the site and SEO metadata, with a language switcher
- $40 domain credit
- AI rankings refreshed daily instead of weekly
Prices are shown in US dollars only, with no mention of VAT or pounds. Yearly billing saves 15%. No student or non-profit discount is listed. Prices in US dollars, from Durable's pricing page on 11 October 2026. Durable may charge VAT on top, and prices can change.
Durable pros and cons
Pros
- Launch plan bundles hosting, a free domain up to $20, bookings, a CRM and SEO tools for $22 a month billed yearly
- Bookings take payments through Stripe at Stripe's standard rates, with no extra Durable fee
- AI rankings check how ChatGPT, Gemini, Perplexity, Claude and Grok describe the business, which few simple builders offer
- Trustpilot reviewers repeatedly name individual live chat agents who sorted out DNS and setup problems
- Sites run on Cloudflare with SSL, a firewall and DDoS protection included
Cons
- Free plan cannot publish at all, not even on a Durable subdomain
- Domains bought through Durable can only be transferred out after three consecutive months of paid subscription
- Prices are in US dollars only, so UK costs move with the exchange rate
- Durable says it is not designed for ecommerce, and it has no shopping basket or product catalogue
- Several reviewers report no live support at weekends
- Section-based editor limits layout changes compared with Framer, Wix or Squarespace
Good for
- Sole traders and local service businesses that need a site, bookings and a customer list quickly
- Owners with no web design experience who want the copy written for them
- Businesses that want to track how they appear in Google and AI assistants without hiring an SEO consultant
- Small teams on the Grow plan that share bookings across staff
Look elsewhere if
- Online shops that need a basket, product catalogue and stock control
- Designers or agencies that want pixel-level layout control
- Anyone who wants to publish a site without paying, as the free plan is preview only
- Buyers who need pound pricing and invoices with UK VAT shown
What reviewers say about Durable
“Durable made it super easy to get a high quality website off and running”
“Really frustrating to not be able to get support over the weekend. Love the website design features; the support, on the other hand, is not so great.”
“Exceptionally expensive, underdeveloped, and feature-lacking.”
What reviewers like
- A working site appears within minutes, with copy and images already filled in
- Live chat agents are patient and walk owners through DNS and domain setup
- Having the website, bookings and CRM in one account
- Easy enough for owners with no technical background
What reviewers complain about
- Delays and conditions when moving a domain away from Durable
- No live support at weekends and slow email replies at busy times
- Limited layout control and preset sections that can feel generic
- Value for money once the monthly fee is set against the features
- Occasional lag or sign-outs in the editor
Durable: what to know before you pay
Is Durable worth paying for?
Durable is worth paying for if you run a local service business and want a decent website, online bookings and a contact list without stitching several tools together. It is a weaker choice if you need full design control, a proper online shop or a large content site.
The Launch plan covers a published website on your own domain, unlimited bookings synced to Google Calendar, a CRM with unlimited customers, SEO and GEO tools, and 1,000 AI credits a month for jobs such as blog posts, social posts and replies to leads. Durable compares that bundle with paying for separate website, booking and CRM subscriptions.
Reviewers on Trustpilot most often praise how quickly a site goes live and how patient the live chat team is. The complaints that recur are limited layout control, slow or absent weekend support, and difficulty moving a domain away from Durable.
How much does Durable cost in the UK?
Durable prices its plans in US dollars only, so UK customers pay the dollar price converted by their card provider. The pricing page does not mention pounds, VAT or regional prices.
- Free: $0, a private website preview, 300 AI credits in total and up to 10 customers in the CRM
- Launch: $25 a month, or $22 a month billed yearly
- Grow: $49 a month, or $41 a month billed yearly, with unlimited team members, site translation, expert onboarding and 5,000 AI credits a month
The free plan cannot publish to a Durable subdomain or a custom domain, so it is a way to see what the AI produces rather than a free website.
Durable vs Framer: which is better?
Durable suits owners who want the website, bookings, CRM and local search help done for them, while Framer suits people who care most about design and are happy to build pages by hand. Framer gives far more control over layout, animation and content management, but it has no built-in CRM, bookings or invoicing.
Against Wix and Squarespace, which Durable compares itself with on its own site, Durable is quicker to set up and more focused on service businesses, but it has fewer templates, no app marketplace and no full ecommerce. Anything is closer to an AI app builder and suits people building software rather than a business website.
Can you leave Durable and keep your domain?
Yes, but there are conditions. A domain registered through Durable can only be transferred out once the subscription has been active for three consecutive months, the account has no unpaid balance, and you ask support for the transfer code.
Domain transfers are the most serious complaint in Durable's low-star Trustpilot and Product Hunt reviews, with several owners describing long waits to get their domain released. Durable's pricing page says the transfer takes a couple of weeks. Buying the domain from a separate registrar and connecting it to Durable avoids this, and Durable says connecting an existing domain takes about five minutes.
For UK businesses, .uk and .co.uk domains bought through Durable are registered with Nominet, which may email you to confirm contact details.
Is Durable good for SEO and getting found on ChatGPT?
Durable covers the basics well and adds tools for local visibility that most simple builders lack. Every site gets optimised titles and descriptions, structured data, a sitemap and an llms.txt file for AI assistants.
Paid plans add a Visibility Score, directory listings, Google Business Profile syncing, review requests and AI rankings that show whether ChatGPT, Gemini, Perplexity, Claude and Grok mention your business for chosen searches. Launch can refresh those rankings once a week and Grow once a day. Directory examples on Durable's site lean towards US services such as Yelp, Angi and the Better Business Bureau, so UK owners may get less from that part.
How do you get Durable cheaper?
Paying yearly is the only saving Durable states. It cuts Launch from $25 to $22 a month and Grow from $49 to $41 a month, about 15% off.
The free preview is a sensible first step: it shows the AI-written site and lets you test the editor before paying anything. Durable does not advertise student, charity or non-profit discounts.
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Questions about Durable
Are there any Durable discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
What does Durable's free plan include?
The free plan builds a private website preview, gives 300 AI credits in total and lets you store up to 10 customers. It does not include a Durable subdomain or a custom domain, so the site cannot go live until you upgrade.
Can you cancel Durable and get a refund?
You can cancel at any time from Account Settings, and the plan stays active until the end of the billing period. Durable does not issue refunds automatically on cancellation; support considers them case by case for errors or exceptional circumstances.
Can you run an online shop on Durable?
Durable says it is not designed for ecommerce businesses. It can take card payments for invoices and bookings through Stripe, but it has no shopping basket or product catalogue.
How does Durable take payments and what are the fees?
Durable processes payments through Stripe and says it adds no fees of its own, so UK businesses pay Stripe's standard UK rates. Payments can be taken for invoices and for bookings, either at the time of booking or after the appointment.
Does Durable work on a phone or need an app?
Durable runs in a web browser and the sites it builds are mobile friendly. Its website does not list a Mac, Windows or mobile app.
Can you add your team to Durable?
Yes. The Grow plan includes unlimited team members, and Durable's help centre explains how to set up team members for bookings.