Free
Free
No card needed
- Unlimited chatting (fair use)
- Every feature, including connected apps, browsing and research
- Up to 3 background jobs at a time
- Unlimited one-off reminders
- 10 minutes of phone calls a week
- Memory that never expires
folk is a contact in your messaging app
AI assistant you text on iMessage, Telegram or WhatsApp that checks in on habits, money and plans
from$8.33a month, billed yearly
folk has a free plan and a 7-day free trial (card needed). Prices in US dollars as folk's pricing page showed them on 11 October 2026.
Plans
Try folk free
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- iPhone and iPad
- Android
- Web
What folk does
This is folk, an AI friend from Nozomio Labs that lives in your texts on iMessage, Telegram and WhatsApp. It checks in on habits, studying and money, texts you first, and remembers what you tell it.
Lives in your texts
folk is a contact on iMessage, a Telegram bot or a WhatsApp chat, with WhatsApp rolling out by region. There is no separate app to install, and it works the same on iPhone and Android.
Check-ins and streaks
Tell folk a goal and a time and it texts you, asks for proof and keeps a streak, from gym days to study sprints. You set the tone from gentle to relentless and can pause it.
Meal and calorie logging
Send a photo of a meal and folk estimates calories and protein and logs them against your target. It can also see Strava workouts once connected.
Money watching
Link a bank through Plaid in read-only mode, including UK banks, and folk can answer spending questions, list repeating charges and flag ones that look doubled or recently raised. It cannot move money.
Connected apps and actions
One-tap connections include Gmail, Google Calendar, Drive, Outlook, Notion, Slack and Todoist, with more than 1,000 apps and any MCP tool beyond that. folk can draft emails for your approval, watch flight prices and find restaurant tables.
Memory you control
folk keeps a memory of your preferences and routines that grows over time. You can read, edit or delete memories in the dashboard, and the maker says it never trains models on your data.
Phone calls
folk can call you and you can call it, including wake-up calls to your own verified number. Free includes 10 minutes a week and Pro 120 minutes a month.
Works with
- iMessage
- Telegram
- Gmail
- Google Calendar
- Google Drive
- Google Docs
- Google Sheets
- Outlook
- Microsoft Teams
- Notion
- Slack
- Linear
- Todoist
- Strava
- Canvas
- GitHub
- Plaid
- MCP
- Anthropic
- OpenAI
- OpenRouter
How much folk costs
Pro
$9.99a month
$99.99 billed yearly; about $5 a month in some countries
- Everything in Free
- Unlimited background watchers, routines and briefs
- Smarter engine that thinks longer and remembers more
- 120 minutes of phone calls a month
- Priority support
Max
$100a month
Listed in the site footer; features not described on the pricing page
Prices in US dollars. Regional pricing (about $5 a month for Pro in many countries) and student pricing are applied automatically at checkout. The 7-day trial applies to new Pro subscriptions and needs a card. VAT is not mentioned. Prices in US dollars, from folk's pricing page on 11 October 2026. folk may charge VAT on top, and prices can change.
folk pros and cons
Pros
- Free plan includes every feature rather than a cut-down version
- Works inside iMessage, Telegram and WhatsApp, so nothing new to install
- Read-only bank link works with UK banks and cannot move money
- Pro at $99.99 a year is cheap next to other texting assistants, as eesel's review notes
- Clear deletion controls for individual memories and the whole account
Cons
- Free plan runs only three background jobs at a time
- Priced in US dollars, with no UK price or VAT information on the pricing page
- No security certifications such as SOC 2 or ISO 27001 listed, per eesel's review
- Very few independent user reviews yet, since it only launched in May 2026
- WhatsApp access depends on your country and is still rolling out
Good for
- Students who want study lock-ins, deadline nudges and wake-up calls by text
- People who want a free accountability partner for the gym, habits or saving
- Anyone who would rather text an assistant than open another app
- Light personal admin such as reminders, price watching and email triage
Look elsewhere if
- Work email or client data that needs certified security (no SOC 2 or ISO 27001 listed)
- Teams that need a shared assistant or admin controls
- Anyone looking for the folk sales CRM, which is a different product at folk.app
What reviewers say about folk
folk: what to know before you pay
The product
folk is an AI assistant you talk to like any other contact, so there is no app to learn. The team behind it says most AI makes you log in and write prompts, and it wanted something that meets you where you already chat. It works in iMessage and Telegram, with WhatsApp switching on country by country, and you can add it to a group chat to help make plans. The website is for managing your plan, connected apps and what it remembers.
What it does
The point is that folk texts you first. It can keep a streak, nudge you before a gym session, run study sprints, estimate what is on your plate from a photo, watch prices and flights, and search your email or calendar when you connect them. It can also call you, browse the web and run tasks in the background while you sleep. It is not a therapist, and says so.
Pricing
There is a free plan with every feature, a limit on daily chats and a cap on background jobs running at once. The paid Pro plan adds the smarter engine, more phone call time and as many background watchers as you like. Prices are shown in US dollars and you choose monthly or yearly billing. The company says regional and student pricing are applied automatically, so check what you are shown at checkout.
Saving
The free plan has no time limit and no card, so it is the cheapest way to find out whether folk suits you. If you do upgrade, the yearly plan works out cheaper than paying monthly, and any live code is listed on this page. folk also has an invite scheme that pays cash when friends subscribe.
Privacy
folk asks for a lot of access, so read what it promises. The company says it never sells your messages or uses them for training AI models, that it only sees chats with it, and that you can view, delete or wipe what it remembers from your dashboard. Bank connections are described as read-only.
Who it suits
It fits students and anyone who wants a friendly nudge by text for habits, revision and everyday admin. If your problem is work scheduling or heavy team workflows, a business tool will suit you better.
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Questions about folk
Are there any folk discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
Do I need to download an app to use folk?
No. You text it on iMessage or Telegram, and on WhatsApp where it has launched. The website is only for your plan, connected apps and what folk remembers.
Is folk free?
Yes, there is a free plan with every feature, no card needed. It limits daily chats and how many background jobs run at once; Pro lifts the background limit.
Is folk safe to use with my email and bank account?
The company says it never sells your data or trains models on your chats, and that bank links are read-only. Connecting email and a bank is your choice, so only connect what you are comfortable sharing.
Can I delete what folk remembers about me?
Yes. You can read, edit and delete what it remembers from your dashboard, or wipe your whole account.
How do I cancel folk Pro?
Go to settings, then billing, in your folk dashboard. You keep Pro until the end of the period you paid for, then drop back to the free plan.
Got a question about folk?