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folk CRM reviewed by Tool Finder · Watch on YouTube

CRM for small, relationship-led teams that pulls contacts from LinkedIn, email and WhatsApp into shared pipelines

from$24a month per member, billed yearly

folk CRM has a 14-day free trial with no card needed. Prices in US dollars as folk CRM's pricing page showed them on 12 October 2026.

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  • Web
  • Mac
  • Windows
  • iPhone and iPad
  • Android
  • Chrome extension
  • API

What folk CRM does

This is folk, a CRM from Folk Inc., founded in 2020 and run from Paris. It gathers contacts and conversations from LinkedIn, Gmail, Outlook and WhatsApp into shared lists and pipelines for small teams that sell through relationships.

  • folkX Chrome extension

    Adds people and companies to folk from LinkedIn, Sales Navigator, Instagram, X, Facebook, TikTok and Google Meet, one at a time or as a bulk list. It finds missing emails, puts message templates in LinkedIn and Gmail, and sets reminders and pipeline stages without leaving the page.

  • Email, calendar and WhatsApp sync

    Connects Gmail, Google Calendar, Microsoft 365 and Outlook, and WhatsApp or WhatsApp Business, so each contact shows its emails, meetings and chats. Conversations are private until you share them. Standard syncs one account per member and Premium up to five.

  • Groups and pipelines

    Contacts live in groups with table and pipeline views, custom fields, shared notes, reminders and tasks. Premium adds deals and custom objects, dashboards and workspace roles.

  • Messages and sequences

    Personalised bulk emails with variables, scheduling and open and reply tracking, sent from Gmail or your own domain. Standard allows 2,000 messages a member a month; multi-step sequences with waits and reply conditions need Premium.

  • Enrichment and AI assistants

    One-click enrichment finds emails and phone numbers from several data providers. Assistants spot conversations that need a follow-up and draft one, summarise a relationship, research companies and run trigger-based emails. folk says AI runs through OpenAI's API, isn't used for training and can be switched off.

  • Mobile app and call recording

    Contacts by folk CRM, on iPhone and Android since summer 2026, searches contacts, scans business cards and records voice notes. Call recording, in beta since October 2026, calls from your own number and saves a transcript and an English summary to the contact.

Works with

  • Gmail
  • Google Calendar
  • Google Contacts
  • Outlook
  • WhatsApp
  • WhatsApp Business
  • LinkedIn
  • LinkedIn Sales Navigator
  • Instagram
  • X
  • Facebook
  • TikTok
  • Google Meet
  • ChatGPT
  • Claude
  • Zapier
  • Make
  • PandaDoc
  • Fireflies
  • tl;dv
  • Quo
  • lemlist
  • La Growth Machine
  • Salesforge

How much folk CRM costs

Billing

Standard

$30a month per member

Unlimited contacts; one synced email or WhatsApp account per member

  • Pipeline management
  • Email campaigns, 2,000 messages a member a month
  • Contact enrichment, 500 a month per workspace
  • AI assistants and AI fields
  • folkX Chrome extension for LinkedIn
  • Email, calendar and WhatsApp sync
  • Last 30 interactions shown per contact

Premium

$60a month per member

Everything in Standard, with up to five synced accounts per member

  • Everything in Standard
  • Deals and custom objects
  • Email sequences
  • Dashboards
  • API access and the Zapier and Make apps
  • Workspace roles
  • Full interaction history
  • 5,000 messages a member and 1,000 enrichments a month

Enterprise

$100a month per member

Starting price; limits and price agreed with folk

  • Everything in Premium
  • Custom limits for enrichment, messages and AI fields
  • Controls for internal and sensitive interactions
  • Group-level permissions
  • 1:1 onboarding and a dedicated account manager
  • Custom integrations
  • Priority support

Shown in US dollars by default, with a euro option and no pounds. The pricing page doesn't say whether VAT is added; folk's terms say taxes apply where applicable. Yearly billing saves 20%. Cards only, fees non-refundable. No published student, charity or startup price. Prices in US dollars, from folk CRM's pricing page on 12 October 2026. folk CRM may charge VAT on top, and prices can change.

folk CRM pros and cons

Pros

  • Syncs email, calendar and WhatsApp conversations to each contact
  • folkX Chrome extension captures LinkedIn profiles in a click, rated 4.7 from 128 ratings
  • Enrichment and AI assistants are included on Standard, within monthly limits
  • Unlimited contacts on every plan
  • Two-week trial of Premium features with no card needed
  • Privacy policy says data is hosted on AWS in Ireland

Cons

  • No free plan, and the account is blocked if you don't upgrade after the trial
  • Priced per member in dollars or euros only, with VAT not shown on the pricing page
  • Standard syncs one account per member, so WhatsApp and email can't both be connected
  • Sequences, deals, dashboards, the API and Zapier need Premium at $48 a member a month billed yearly
  • Standard shows only the last 30 interactions per contact
  • Reviewers report slow support replies, and fees are non-refundable

Good for

  • Small sales teams, agencies and consultancies that win work through relationships and LinkedIn
  • Founders and freelancers who want a CRM running in an afternoon rather than a project
  • Teams that talk to clients on WhatsApp as well as email
  • Investors and partnership teams keeping track of a network rather than a high-volume pipeline

Look elsewhere if

  • Anyone who needs a CRM that stays free
  • Businesses that want to pay in pounds
  • Teams that need advanced reporting, forecasting or marketing automation
  • Individuals after a cheap personal contact manager

What reviewers say about folk CRM

“Simplicity is a massive asset.”

★★★★★ · Leo Bellis-Jones, Australia, Trustpilot, 25 February 2026

“Folk does everything I need without the complexity or cost of a traditional CRM”

★★★★★ · Chris O., training provider, small business, G2, 7 April 2026

“We have used their help articles and have attempted to reach out to the tech team but they haven't gotten back to us (it's been a month).”

★★ · Nuzhat Sadique, US, Trustpilot, 22 May 2026

“The limitation on the number of monthly emails is way too low”

Simon S., founder, small business, G2, 15 September 2026

What reviewers like

  • A clean, simple interface that new users pick up quickly
  • Capturing LinkedIn contacts with the Chrome extension
  • Built-in enrichment that fills in emails and company details
  • Email and WhatsApp conversations kept on each contact

What reviewers complain about

  • Slow or patchy replies from support
  • Monthly email limits and key features held back for Premium
  • Basic reporting and dashboards
  • Fiddly imports and duplicate contacts

What members think

Rating folk CRM

Not enough ratings yet. Shopped here? Yours helps the next person.

folk CRM: what to know before you pay

The product

folk is a contact and sales CRM for small teams whose work depends on relationships, such as agencies, consultancies, founders and partnership teams. Contacts sit in lists that work like a spreadsheet or a pipeline board. folk pulls in people and conversations from Gmail, Outlook, calendars and WhatsApp, and a Chrome extension adds people from LinkedIn and Sales Navigator in a click.

What you get

Enrichment finds missing emails and phone numbers, email campaigns go out from inside the CRM, and AI assistants suggest follow-ups and summarise each relationship. It has a mobile app, an API, an MCP server and Zapier and Make apps. Higher plans add email sequences, deals, dashboards and more sync.

Pricing

folk has no free plan. Instead, a new workspace gets a free trial of Premium features without needing a card. Plans are charged per member, with Standard, Premium and Enterprise tiers, and every plan allows unlimited members. Prices are shown in US dollars or euros only, with no pounds option, so the sterling cost moves with the exchange rate. Check at checkout whether tax is added.

Saving

Paying yearly costs less than paying monthly, and the pricing page shows both so you can compare. The cheapest way in is the trial, which lets a team test the LinkedIn capture and inbox sync before paying. Any live code is listed on this page. folk's help centre invites students, charities and startups to ask about special terms.

Who it suits

folk is for a small team that wants LinkedIn capture, inbox and WhatsApp sync and enrichment in one lighter tool. Standard syncs fewer accounts per member than Premium, so check the plan comparison for the features you need. If a team needs a free CRM, a different tool may fit better.

Not folk.com

This is folk at folk.app. folk.com is a different company, an AI assistant you text, and it has its own page here.

Alternatives to folk CRM

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  • Copper

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    14-day free trial · from $23 a month per seat 4.7 on Google Play (763)
  • Discount

    Dex

    Personal CRM that syncs contacts from LinkedIn, email and messages and reminds you to keep in touch

    7-day free trial · from $12 a month 3.6 on Google Play (284)$25 off your first Dex purchase

Guides that cover folk CRM

  • The best CRM for a UK small business

    A CRM keeps every customer, email and deal where the whole team can see them. Pipedrive suits small sales teams, Zoho CRM gives the most for the least, Copper suits Gmail businesses and Capsule is the simple British option. HubSpot's free plan is fine for two, then the price climbs.

  • The best personal CRM apps for keeping in touch

    A personal CRM is an address book that reminds you to keep in touch and remembers what people told you. Dex is the most complete paid app, Mesh (formerly Clay) has the best free plan, Monica suits anyone who wants to host their own, and your phone's contacts and reminders cover the basics for nothing.

Questions about folk CRM

Are there any folk CRM discount codes?

We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.

Is folk CRM free?

No, there is no free plan. New workspaces get a free trial of Premium features with no card needed.

Does folk CRM work with Outlook?

Yes. It connects Outlook and Microsoft 365 as well as Google accounts, and the number of accounts each member can sync depends on the plan.

Does folk CRM have a LinkedIn extension?

Yes. Its folkX Chrome extension adds people from LinkedIn, Sales Navigator and other sites to your lists in a click.

Does folk CRM have a mobile app?

Yes, there is a mobile app for iPhone and Android, included with any folk account.

Can I pay for folk CRM in pounds?

No. Prices are shown in US dollars or euros, so your card is charged in the sterling equivalent.

Got a question about folk CRM?