CRM for small, relationship-led teams that pulls contacts from LinkedIn, email and WhatsApp into shared pipelines
folk CRM has a 14-day free trial with no card needed. Prices in US dollars as folk CRM's pricing page showed them on 12 October 2026.
folk is a CRM for small teams that sell through relationships. It gathers contacts and conversations from LinkedIn, Gmail, Outlook and WhatsApp into shared lists and pipelines, with email campaigns and contact enrichment built in. There's no free plan, but a two-week trial of its Premium features needs no card. Standard costs $24 a member a month billed yearly, or $30 monthly, in dollars or euros only (October 2026).
Adds people and companies to folk from LinkedIn, Sales Navigator, Instagram, X, Facebook, TikTok and Google Meet, one at a time or as a bulk list. It finds missing emails, puts message templates in LinkedIn and Gmail, and sets reminders and pipeline stages without leaving the page.
Connects Gmail, Google Calendar, Microsoft 365 and Outlook, and WhatsApp or WhatsApp Business, so each contact shows its emails, meetings and chats. Conversations are private until you share them. Standard syncs one account per member and Premium up to five.
Contacts live in groups with table and pipeline views, custom fields, shared notes, reminders and tasks. Premium adds deals and custom objects, dashboards and workspace roles.
Personalised bulk emails with variables, scheduling and open and reply tracking, sent from Gmail or your own domain. Standard allows 2,000 messages a member a month; multi-step sequences with waits and reply conditions need Premium.
One-click enrichment finds emails and phone numbers from several data providers. Assistants spot conversations that need a follow-up and draft one, summarise a relationship, research companies and run trigger-based emails. folk says AI runs through OpenAI's API, isn't used for training and can be switched off.
Contacts by folk CRM, on iPhone and Android since summer 2026, searches contacts, scans business cards and records voice notes. Call recording, in beta since October 2026, calls from your own number and saves a transcript and an English summary to the contact.
Works with
$30a month per member
Unlimited contacts; one synced email or WhatsApp account per member
$60a month per member
Everything in Standard, with up to five synced accounts per member
$100a month per member
Starting price; limits and price agreed with folk
Shown in US dollars by default, with a euro option and no pounds. The pricing page doesn't say whether VAT is added; folk's terms say taxes apply where applicable. Yearly billing saves 20%. Cards only, fees non-refundable. No published student, charity or startup price. Prices in US dollars, from folk CRM's pricing page on 12 October 2026. folk CRM may charge VAT on top, and prices can change.
“Simplicity is a massive asset.”
“Folk does everything I need without the complexity or cost of a traditional CRM”
“We have used their help articles and have attempted to reach out to the tech team but they haven't gotten back to us (it's been a month).”
“The limitation on the number of monthly emails is way too low”
folk is a contact and sales CRM for small teams whose work depends on relationships, such as agencies, consultancies, founders, investors and partnership teams. It's made by Folk Inc., which was founded in 2020 and is run from Paris, and it says more than 5,000 businesses use it.
Contacts sit in groups that work like a spreadsheet or a pipeline board, and folk pulls in people and conversations from Gmail, Outlook, calendars and WhatsApp. Its folkX Chrome extension adds people from LinkedIn, Sales Navigator and other sites in a click, enrichment finds missing emails and phone numbers, and AI assistants suggest follow-ups and summarise each relationship. A mobile app for iPhone and Android, Contacts by folk, arrived in summer 2026. This is folk at folk.app, not folk.com, the AI texting assistant that has its own page here.
folk costs from $24 a member a month on the Standard plan when billed yearly, or $30 paying monthly. Prices show in US dollars by default with a switch to euros, and there's no pounds option, so the sterling cost moves with the exchange rate. The pricing page doesn't say whether VAT is added; folk's terms say taxes are charged where they apply.
In euros the same plans are €22 and €27, €43 and €54, and from €67 and €83. Every plan is priced per member and holds unlimited contacts, so a team of three on Standard pays $864 a year billed yearly, or $1,080 a year paying monthly. Yearly billing saves 20%. folk only takes cards, its terms say fees are non-refundable, and its help centre lists no set student, charity or startup price, only an invitation to ask.
folk is worth it for a small team that wants LinkedIn capture, inbox and WhatsApp sync and enrichment in one simple tool, and reviewers keep praising how quickly they got started. The catches sit on the Standard plan and at the end of the trial.
Support is the most common complaint. One Trustpilot reviewer said folk's tech team hadn't replied in a month, and a founder on G2 found the monthly email limit too low.
HubSpot is the better start if you want something free, while folk suits a small team happy to pay for a lighter CRM built around conversations. HubSpot's free CRM covers two users and 1,000 contacts with no time limit, and its paid Starter seats are £18 a month at list price, billed in pounds.
folk has no free plan, but Standard already includes LinkedIn capture, WhatsApp sync, enrichment and AI follow-up suggestions. folk's own comparison page calls HubSpot complex and manual, which is a rival's view, though a founder reviewing folk on G2 who switched from HubSpot found folk much easier to use. HubSpot goes further on marketing tools and reporting, and folk also gets compared with Attio and Pipedrive.
folk's privacy policy, dated 5 October 2026, says customer data is hosted on Amazon Web Services in Ireland, after folk announced on 24 September 2026 that its data was moving to Europe. Its help centre's security page, last updated in June, still names AWS in North Virginia, so it's worth getting the region confirmed in writing before you sign.
Several sub-processors are in the US, including enrichment providers and OpenAI for AI features, with transfers covered by the Data Privacy Framework or standard contractual clauses. folk says it never sells your data or uses it to train AI models, that every AI feature can be switched off and that a data processing agreement is available. It says it holds SOC 2 Type 1 certification of its own and is working towards Type 2.
CRM for Google Workspace teams that tracks contacts, deals and projects inside Gmail and Google Calendar
DiscountPersonal CRM that syncs contacts from LinkedIn, email and messages and reminds you to keep in touch
A CRM keeps every customer, email and deal where the whole team can see them. Pipedrive suits small sales teams, Zoho CRM gives the most for the least, Copper suits Gmail businesses and Capsule is the simple British option. HubSpot's free plan is fine for two, then the price climbs.
A personal CRM is an address book that reminds you to keep in touch and remembers what people told you. Dex is the most complete paid app, Mesh (formerly Clay) has the best free plan, Monica suits anyone who wants to host their own, and your phone's contacts and reminders cover the basics for nothing.
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
No. folk has no free plan; new workspaces get a two-week free trial with Premium features and no card needed. If you don't upgrade when it ends, the account is blocked until you pay or ask folk for one more week.
Yes. Contacts by folk CRM launched on iPhone and Android in summer 2026 and is included with any folk account. It searches your contacts, scans business cards, records voice notes and, in beta, records and transcribes outgoing calls.
Yes. folk connects Microsoft 365 and Outlook accounts as well as Google ones, importing contacts and up to three years of email and calendar history. On Standard each member can sync one account, and Premium allows up to five.
folk is made by Folk Inc., a Delaware company with its headquarters in Paris and a remote team across Europe. It was founded in 2020 and says it has raised $9M, including a 2021 seed round led by Accel.
No. folk CRM is the sales CRM at folk.app. folk.com is an unrelated AI texting assistant made by Nozomio Labs, which has its own page on Vouchernaut.
