The product
folk is a contact and sales CRM for small teams whose work depends on relationships, such as agencies, consultancies, founders and partnership teams. Contacts sit in lists that work like a spreadsheet or a pipeline board. folk pulls in people and conversations from Gmail, Outlook, calendars and WhatsApp, and a Chrome extension adds people from LinkedIn and Sales Navigator in a click.
What you get
Enrichment finds missing emails and phone numbers, email campaigns go out from inside the CRM, and AI assistants suggest follow-ups and summarise each relationship. It has a mobile app, an API, an MCP server and Zapier and Make apps. Higher plans add email sequences, deals, dashboards and more sync.
Pricing
folk has no free plan. Instead, a new workspace gets a free trial of Premium features without needing a card. Plans are charged per member, with Standard, Premium and Enterprise tiers, and every plan allows unlimited members. Prices are shown in US dollars or euros only, with no pounds option, so the sterling cost moves with the exchange rate. Check at checkout whether tax is added.
Saving
Paying yearly costs less than paying monthly, and the pricing page shows both so you can compare. The cheapest way in is the trial, which lets a team test the LinkedIn capture and inbox sync before paying. Any live code is listed on this page. folk's help centre invites students, charities and startups to ask about special terms.
Who it suits
folk is for a small team that wants LinkedIn capture, inbox and WhatsApp sync and enrichment in one lighter tool. Standard syncs fewer accounts per member than Premium, so check the plan comparison for the features you need. If a team needs a free CRM, a different tool may fit better.
Not folk.com
This is folk at folk.app. folk.com is a different company, an AI assistant you text, and it has its own page here.