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Framer editor with the page list on the left, a website on the canvas and the Agent panel changing the hero layout on the right

The AI agent editing a page on the canvas

Visual website builder with an AI design agent, CMS, hosting, analytics and A/B testing in one workspace

from$10a month per site, billed yearly

Framer has a free plan. Prices in US dollars as Framer's pricing page showed them on 11 October 2026.

Try Framer free

Vouchernaut may earn commission when you sign up through links on this page. It never changes what we say about a product or the order we list them in.

  • Web
  • Mac
  • Windows

What Framer does

This is Framer, a website builder from Amsterdam that pairs a visual design canvas with an AI design agent, a built-in CMS and hosting. It suits designers, freelancers, startups and marketing teams who want to design and publish a site in one place.

  • AI design agent

    An agent on the canvas creates and edits pages, layouts, copy, components and responsive breakpoints from a prompt. Every change stays editable, and Skills let teams teach it their design system.

  • Freeform design canvas

    A Figma-like canvas for layout, animation, hover and scroll effects and interactive components, published straight to a live site without code.

  • Built-in CMS

    Collections for blogs, case studies and other repeating content, with one page template per item. A CMS agent can set up and fill collections, and plugins sync content from Notion, Google Sheets and Airtable.

  • Hosting, SEO and performance

    Sites are hosted on Framer's global network, with page titles, descriptions, social images and redirects set in the editor. Framer states 99.99% uptime.

  • AI translation

    The localisation add-on translates a site into up to 20 languages with AI, at $20 per locale, and keeps each version editable.

  • Analytics and A/B testing

    Built-in analytics show visitors, pageviews and events. The Convert add-on adds A/B tests, funnels and triggers, billed at $50 per 500,000 events.

  • Collaboration and branching

    Teams edit together in real time, leave comments and, on Pro, work on branches with shareable previews and a staging environment before publishing.

  • Templates and marketplace

    A marketplace of free and paid templates, components, vectors and plugins from independent creators, which open as a copy in your own workspace.

Works with

  • Figma
  • Notion
  • Google Sheets
  • Airtable
  • HubSpot
  • Unsplash
  • WordPress import
  • Webflow import
  • Claude Code
  • Cursor
  • OpenAI Codex
  • ChatGPT
  • Slack
  • GitHub

How much Framer costs

Billing

Free

Free

For non-commercial use and trying Framer

  • Free Framer subdomain with a Made in Framer badge
  • No custom domain
  • 1 GB bandwidth
  • 500 AI credits to try the agents
  • Up to 3 editors in a workspace with no subscription
  • 5 MB file uploads

Basic

$15a month per site

Creative personal sites; 1,000 AI credits a month

  • Custom domain, with a free domain on yearly billing
  • 30 pages
  • 2 CMS collections and 1,000 CMS items
  • 50 GB bandwidth
  • Hosting from 20 locations
  • 30 days of analytics history
  • Built-in SEO
  • Localisation as an add-on

Pro

$45a month per site

Growing professional sites; 3,000 AI credits a month

  • Custom domain, with a free domain on yearly billing
  • 150 pages, up to 700 with add-ons
  • 10 CMS collections and 2,500 CMS items
  • 100 GB bandwidth, up to 2 TB with add-ons
  • Hosting from 300+ locations
  • 90 days of analytics history
  • Site redirects, staging and branching with previews
  • A/B testing and advanced hosting as add-ons

Enterprise

Contact sales

Mission-critical sites, annual billing

  • Custom limits
  • Credits with volume discounts
  • Unlimited editors
  • SSO and SCIM
  • Uptime guarantee
  • Enterprise-grade security and dedicated support

Prices show in local currency by location; sales tax such as VAT is added at checkout. Extra editors $20 a month, content editors $10, viewers free. Students can get Basic free for a year; eligible startups a year of Pro free. Prices in US dollars, from Framer's pricing page on 11 October 2026. Framer may charge VAT on top, and prices can change.

Framer pros and cons

Pros

  • Free plan has no time limit, so a site can be designed and tested before paying
  • Basic costs $10 a month per site on yearly billing and includes a custom domain
  • Students can get Basic free for a year and eligible startups a year of Pro free
  • Product Hunt reviewers (4.8 from 263) praise the animation tools and Figma-like canvas
  • Hosting, SEO settings and analytics are built in, so no separate host is needed
  • Thousands of free community templates, with paid ones from about $29

Cons

  • Monthly billing costs 50% more than yearly: Basic is $15 instead of $10
  • Basic caps a site at 30 pages, 2 CMS collections and 1,000 CMS items
  • Each extra editor adds $20 a month on top of the site plan
  • Trustpilot reviewers (1.5 from 146) complain that AI edits burn through credits
  • Refunds only within 7 days worldwide and never for unused subscription time
  • Free sites carry a Made in Framer badge and cannot use a custom domain

Good for

  • Designers and freelancers who want an animated portfolio or client site without code
  • Startups and marketing teams running landing pages and marketing sites
  • Agencies building and handing over client sites
  • Students, who can apply for Basic free for a year

Look elsewhere if

  • Shops that need built-in ecommerce: Framer's plans list no store or checkout
  • Content-heavy sites with tens of thousands of posts, given the CMS item caps
  • Anyone wanting fixed, predictable AI costs, since agent work uses credits
  • Building a full web app with user accounts and a database

What reviewers say about Framer

“Framer makes it incredibly fast to design, prototype, and publish professional websites without writing code.”

“Still some things that are pretty standard and you would think are straightforward are missing.”

“To get the AI agent to make the most basic changes (remove an image, and add a table for example) will cost you hundreds of credits.”

★ · Trustpilot reviewer, United Kingdom, Trustpilot, 6 October 2026

What reviewers like

  • Design freedom and animation tools that make sites look polished
  • A canvas that feels familiar to anyone coming from Figma
  • Publishing a fast, responsive site without writing code
  • Templates that give a quick starting point for landing pages and portfolios

What reviewers complain about

  • Costs that climb with extra editors, add-ons and more sites
  • AI agent edits that use up credits quickly
  • Slow or automated customer support
  • A CMS that feels limited for large, content-heavy sites
  • A learning curve for people who aren't designers

What members think

Rating Framer

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Framer: what to know before you pay

The product

Framer is a visual website builder. You design on a canvas that feels like a design tool, and the same project becomes a live site that Framer hosts. It has an AI design agent that works directly on the canvas, so changes it makes are visible and editable, plus a CMS for blog posts and other repeating content, and built-in SEO and analytics.

The agent

Framer describes its agent as a professional design agent, native to the canvas. You can ask it to generate or refine pages, and a separate CMS agent sets up and updates collections. AI features run on credits shared across the whole workspace, so how many you get depends on the plan.

Plans

There is a free plan for trying Framer, which publishes to a Framer subdomain. Paid plans are Basic for personal sites, Pro for growing professional sites and Enterprise for larger businesses, each adding limits such as pages, CMS collections, bandwidth and analytics history. Billing can be monthly or yearly, and the current figures are on Framer's pricing page.

Who it suits

It is built for designers and freelancers who want to ship a site without handing it to a developer, for startups that need a polished marketing site quickly, and for teams that want designers and marketers editing the same project. There is also a template marketplace, and a desktop app for Mac and Windows alongside the browser version.

Saving

Any live code is listed on this page. Framer also runs an offer for students, so check its student page if that applies to you. Because plans are set per site, work out how many sites you need before you pick one.

Refunds

Framer's refund policy gives a short window after a first purchase. Refunds are not given for unused time left in a term, and paid plans stay active until the end of the billing period, so try the free plan first.

  • Free plan

    Durable

    AI website builder for small service businesses, with bookings, a CRM, invoices and local search tools in one account

    Free plan · from $22 a month 4.8 on Trustpilot (330)
  • Anything

    AI agent that builds web apps and iOS and Android apps from a chat, with database, sign-in, payments and hosting included

    from $19 a month 2.4 on Trustpilot (18)
  • Free plan

    Replo

    AI agent that builds, publishes and reports on ecommerce landing pages and funnels from chat, with Shopify checkout

    Free plan · from $99 a month 3.9 on Trustpilot (9)
  • Free plan

    whacka

    AI app builder that turns a chat description into a hosted app with logins, a database and payments

    Free plan · from $6.67 a month
  • Free plan

    Spline

    Browser-based 3D design tool for interactive web and app scenes, with a 2D canvas and an AI agent

    Free plan · from $12 a month per seat 4.6 on Product Hunt (31)

Guides that cover Framer

  • AI website builders worth paying for in the UK

    AI website builders make a draft in minutes. I'd choose by the editor, the full bill and what you can take with you when you leave.

  • Framer vs Webflow before you commit to one

    Framer and Webflow are no-code website builders that also host your site. Framer is quicker and cheaper for portfolios and small blogs (from $120 a year); Webflow suits shops, big CMS sites and code export (CMS plans from $300). Neither makes leaving easy.

Questions about Framer

Are there any Framer discount codes?

We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.

Is Framer free to use?

Yes, there is a free plan for trying it, which publishes to a Framer subdomain. Paid plans add a custom domain, more CMS collections and higher limits.

What are Framer AI credits?

Credits power Framer's agents, AI translation and other AI features, and are shared across the workspace. How many you get each month depends on your plan.

Does Framer have a desktop app?

Yes. Framer runs in the browser and has a desktop app for Mac and Windows. There is no Linux app.

Can I cancel Framer and get a refund?

Framer's refund policy allows a refund within a short window after your first purchase. Unused time left in a subscription term is not refunded, and paid plans stay active until the end of the billing period.

Can I use my own domain with Framer?

Yes, on the paid plans you can connect your own domain to your site. The free plan uses a Framer subdomain.

Got a question about Framer?