Kite

What is Kite and what is it for?

Kite is a desktop app that records your screen and turns the footage into a polished product video, the kind start-ups post for a launch or a new feature.

While you record, Kite tracks your cursor and clicks so it can zoom and pan to follow the action automatically. In the editor you can combine as many recordings, imported videos and images as you like, split, trim and speed up clips, place recordings inside 3D MacBook and iPhone mockups, and add one-click 3D animations, intro and outro animations, animated title scenes and text labels. Callouts and a blur tool highlight or hide parts of the screen, and Pro adds optional AI detection of areas to blur. AI voiceovers draw on thousands of ElevenLabs and OpenAI voices, there is a royalty-free music library, and a Brand Kit stores colours, fonts and logos. Exports go up to 4K as MP4 or WebM, including transparent backgrounds. Kite is built for macOS, with Windows in beta.

How much does Kite cost in the UK?

Kite charges in US dollars: Pro is $59 a month, or $480 a year ($40 a month), and Team is $79 per seat a month, or $660 a year per seat ($55 a month), with a minimum of three seats.

• Free: all major features and unlimited exports, but every export carries a watermark, plus 1,000 sample AI voiceover characters
• Pro: no watermark, one authorised user and 10,000 AI voiceover characters a month
• Team: everything in Pro, cloud project and template sharing, centralised billing and 10,000 voiceover characters per seat a month
• Enterprise: custom pricing with single sign-on, API-driven videos and custom integrations

The minimum Team bill is $165 a month on yearly billing. The site doesn't mention VAT or pounds.

Kite vs Screen Studio: which is better?

Kite is the better pick for complete demo videos with several clips, text and narration, while Screen Studio suits a single polished recording.

Kite's own comparison page, dated July 2026, says Screen Studio costs $29 a month or $108 a year, has no free exports and works on Mac only. Each Screen Studio project holds one video, with no text features. Kite combines recordings and imported media, adds 3D animations, AI voiceovers and animated text, and lets free users export with a watermark. Screen Studio is far cheaper on yearly billing, so for one tidy recording with auto zoom and a webcam bubble it costs less. Bear in mind that this comparison comes from Kite itself.

Kite vs Tella and Cap: which should you choose?

Kite is for produced launch videos, while Tella and Cap are for recording, sharing and hosting everyday videos.

Tella costs $13 per user a month on annual billing and focuses on camera layouts, transcript editing, hosted video pages and viewer analytics. Cap is open source, free for personal use, with Cap Pro at $8.16 a month billed annually and instant share links. Neither offers Kite's 3D device mockups, cinematic animations or built-in AI voiceovers, but both are better for quick talking-head walkthroughs and team video messaging at a lower price.

Is Kite safe to use with unreleased product footage?

Kite describes itself as a local-first app, so recordings and media stay on your Mac unless you choose to share them.

Files leave your computer only when you create a share link, share a project with a Team, use an AI feature that uploads media, or send files to support. AI voiceovers send small parts of project data to Kite's servers. Analytics and error logging use Mixpanel and Sentry, and both analytics and all cloud and AI features can be switched off in the privacy settings. Kite publishes its security practices on a Trust Center at trust.kite.video.