Free
Free
Exports are watermarked
- All major features available
- Unlimited exports, watermarked
- 1,000 sample AI voiceover characters
- Shareable links, watermarked
Choosing animations in the Kite editor
Mac screen recorder that turns recordings into product demo videos with auto zoom, 3D mockups, animated text and AI voiceovers
from$40a month, billed yearly
Kite has a free plan. Prices in US dollars as Kite's pricing page showed them on 11 October 2026.
Plans
Try Kite free
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- Mac
- Windows
What Kite does
This is Kite, a Mac screen recorder and editor from a San Francisco company, built for product launch and demo videos. It adds automatic zooms, device mockups and AI voiceovers so founders and teams can make polished videos without an editor.
Auto zoom and cursor follow
Kite's recorder tracks your cursor and clicks, then zooms and pans to follow the action. Zooms can also be added or adjusted by hand on the timeline, and the cursor can be smoothed and restyled.
Multi-clip editor
Combine as many screen recordings, imported videos and images as you like in one project, then split, trim and speed up clips.
3D mockups and animations
Place recordings in 3D MacBook, iPhone and other device frames, with one-click cinematic 3D animations, intro and outro animations, 3D shader backgrounds and effects such as depth of field and bloom.
Text scenes and callouts
Add animated title and ending scenes, text beside or over recordings, animated 3D callouts, and blur areas to hide sensitive information.
AI voiceovers and music
Write a script and choose from thousands of ElevenLabs and OpenAI voices, prompted for tone, speed and accent, or connect your own ElevenLabs key for cloned voices. A royalty-free music library is included.
Templates and Brand Kit
Save project templates and a Brand Kit of colours, fonts and logos. On the Team plan, projects, templates and brand kits are shared through the cloud.
Exports and sharing
Export up to 4K as MP4 or WebM, including transparent backgrounds, or create a share link. Captions and subtitles are supported.
Local-first privacy
Recordings stay on your computer unless you share them or use an AI feature that uploads media, and analytics and all cloud and AI features can be switched off.
Works with
- ElevenLabs
- OpenAI voices
- SSO (Enterprise)
How much Kite costs
Pro
$59a month
$480 billed yearly
- No watermarks
- Unlimited exports
- One authorised user
- 10,000 AI voiceover characters a month
- AI detection of areas to blur
Team
$79a month per seat
Minimum 3 seats; $660 a seat billed yearly
- Everything in Pro
- Cloud project sharing
- Cloud template and brand kit sharing
- Team management and centralised billing
- 10,000 AI voiceover characters per seat a month
Enterprise
Contact sales
Custom pricing
- Everything in Team
- Single sign-on
- Enterprise-grade security
- API-driven videos
- Custom integrations
Prices in US dollars; VAT not mentioned. Yearly billing saves 30% or more. UK and EU customers can cancel an annual plan within 14 days if no watermark-free export has been made. Prices in US dollars, from Kite's pricing page on 11 October 2026. Kite may charge VAT on top, and prices can change.
Kite pros and cons
Pros
- Free plan includes every major feature and unlimited exports, with only a watermark
- Combines multiple recordings, imported video and images in one project, which Screen Studio doesn't
- Built-in AI voiceovers with thousands of voices, plus support for your own ElevenLabs voices
- Transparent-background WebM export and up to 4K output
- UK customers can cancel an annual plan within 14 days if no watermark-free export has been made
- Recordings stay local by default, and cloud and AI features can be turned off
Cons
- Pro is $59 a month on monthly billing, and even yearly billing works out at $40 a month
- Team plan needs at least three seats, so the smallest team bill is $165 a month on yearly billing
- Subscriptions are generally non-refundable once a watermark-free video has been exported
- Windows version is still in beta
- Only five reviews on Product Hunt and no listings found on G2 or Capterra
- Prices only in US dollars, with no VAT information
Good for
- Start-up founders making launch and feature videos without a video editor
- Product marketers who want Apple-style demos with device mockups
- Teams that need narrated demo videos without recording their own voice
- Anyone wanting to test every feature for free before paying
Look elsewhere if
- Teams that want quick shared video messages with comments and viewer analytics
- Windows users who need a finished, stable app today
- Buyers on a tight budget who only need auto zoom on a single recording
What reviewers say about Kite
“With no prior video editing experience, I was able to download Kite and have the launch video ready for PH in about an hour.”
“I was able to spin up a product mockup video for my landing page using a simple screen capture in ~15 minutes.”
“Kite helped get a nice intro video with minimal effort!”
What reviewers like
- Launch videos made quickly with no video editing experience
- Device mockups that make a plain screen capture look produced
- Easy customisation of styles and animations
- Transparent background export
What reviewers complain about
- Very few published reviews to judge it by
- High monthly price for a single user
- Windows support still in beta
Kite: what to know before you pay
The story
Kite was founded in 2023 by Derek Feehrer and Todd Ashley, and was part of Y Combinator's Summer 2023 batch. The company is based in San Francisco. It set out to make a product video something a founder can do in an afternoon, with no video editor in the team.
The product
You record your screen, and Kite follows your cursor and clicks so it can zoom and pan on its own. Then you edit in the app: combine recordings, imported clips and images, trim and speed up clips, drop footage into MacBook and iPhone mockups, and add animated titles and text. A blur tool hides sensitive parts of the screen, and a Brand Kit holds your colours, fonts and logos.
Voice and music
AI voiceovers draw on ElevenLabs and OpenAI voices, and you can connect your own ElevenLabs key to use custom or cloned voices. There is also a royalty-free music library. Exports are available as MP4 or WebM, including transparent backgrounds.
Pricing
Kite has a free plan with the major features, but exports carry a watermark. Paid plans for individuals and teams remove it, and an enterprise tier adds single sign-on and custom integrations. Prices are quoted in US dollars, so a UK card is charged in dollars at your bank's rate. Check the pricing page for the current figures.
Who it suits
Kite is for launch videos, feature announcements and product demos, not everyday talking-head messages. It is built for macOS, with a Windows version in beta. The company describes it as local-first, so recordings stay on your Mac unless you share them or use a cloud feature.
Refunds
Kite says subscriptions are generally non-refundable because the free plan lets you test first. If you upgrade by mistake and haven't exported a watermark-free video, it can reverse the charge if you get in touch quickly.
Alternatives to Kite
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Guides that cover Kite
Which screen recorder for Mac suits your job
macOS 27 can record your Mac's sound for free. I'd start there, then pay only if you need scrolling screenshots, a share link or a proper editor.
Questions about Kite
Are there any Kite discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
Where can I check Kite's refund policy?
Read the retailer's current policy before buying. Eligibility can depend on the product, its condition and whether it has been used or activated. Kite refund policy
Is Kite free?
Yes. The free plan includes the major features, but every export carries a watermark. A paid plan removes it.
Does Kite work on Windows?
Yes, in beta. Kite is built for macOS and offers a Windows beta from its download page.
Can I get a refund from Kite?
Kite says subscriptions are generally non-refundable because you can test on the free plan. If you upgraded by mistake and haven't exported a watermark-free video, contact it quickly and it can reverse the charge.
Can I use my own voice in Kite?
You can connect your own ElevenLabs key to use your custom and cloned voices in voiceovers.
Does Kite keep my recordings private?
Kite describes itself as local-first, so files stay on your Mac unless you share a link, use a team feature or an AI feature that uploads media.
Got a question about Kite?