Before you buy

Shopping with Not On The High Street

Start with personalised gifts

Personalisation is where the marketplace stands out most. Engraved wooden items, personalised baubles and name-led keepsakes appear throughout the listings. Check whether the engraving or design can be changed before you buy, since the options differ from one small brand to the next.

Judge the maker, not just the product

Because the site brings together thousands of separate sellers, finish and materials depend on who made the item. Visit the brand's own collection where one is linked, and read the product description for materials and dimensions before ordering. A strong rating on one item says little about another from the same maker.

Use the occasion and recipient pages

The clearest entry points are the occasion pages for birthdays, weddings and new babies, plus the personalised pages for him, her, grandparents or pets. These narrow the field quickly when you have a specific person in mind.

Confirm delivery before you order

The homepage carries a headline promise of free delivery and 28-day returns, but the detailed terms for each seller are not spelled out in the sources here. Check the product page for the estimated arrival date, particularly for a gift needed by a fixed day, and read the returns information at checkout.