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15% off your first 12 months of Privy
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New Privy customers who sign up through our link get 15% off for their first 12 months. It's applied at checkout for anyone arriving through the link: no code needed.
Building a sign-up pop-up and its triggers
Email, SMS and sign-up pop-ups for Shopify, BigCommerce and Wix shops, priced by mailable contacts
from$24a month
Privy has a 15-day free trial with no card needed. Prices in US dollars as Privy's pricing page showed them on 11 October 2026.
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What Privy does
This is Privy, a US email and SMS marketing platform for online shops, best known for the sign-up pop-ups that grow a mailing list. It suits small and growing stores on Shopify, BigCommerce and Wix.
Pop-ups and displays
Sign-up pop-ups, flyouts, bars and embedded forms built from templates, including spin-to-win wheels, exit-intent offers, countdown timers and multi-step quizzes. Targeting covers time on page, scrolling, traffic source, products viewed and country.
Discount codes in sign-ups
Displays and emails can hand out a store discount code, pulled from Shopify, BigCommerce or Wix, as the reward for signing up.
Email editor and campaigns
A drag-and-drop editor with ecommerce templates that can drop in products and discount codes, with lists segmented and campaigns scheduled from the same dashboard.
Automated flows
A visual flow builder with ready-made flows for welcome series, abandoned baskets, purchase follow-ups and win-backs, triggered by store events such as a product added to the cart.
SMS and conversations
Text campaigns, automated texts and, since Privy bought Emotive, one-to-one conversations with shoppers. Privy prices SMS credits for US and Canadian numbers and lists the UK as coming soon.
Segmentation and reporting
Segments built from email engagement, purchases and sign-up details, with real-time reports on opens, clicks and revenue across campaigns and flows.
Expert support
Email and live chat support on paid plans, with Privy saying each brand gets a strategist and a deliverability team to help messages reach inboxes.
Works with
- Shopify
- BigCommerce
- Wix
- Squarespace
- Weebly
- WordPress.org
- Klaviyo
- Mailchimp
- Attentive
- Emotive
- Postscript
- Gorgias
- Judge.me
- Junip
- Smile.io
- Yotpo
- Rivo
- Recharge
- Alia
- Google Analytics
- Zapier
How much Privy costs
Pop-ups and Displays
$24a month
Up to 10,000 page views a month; rises with traffic to $1,500 at 3.5 million
- Pop-up template library
- Landing pages and embedded forms
- Spin-to-win and exit-intent pop-ups
- Cart savers and cross-sell pop-ups
- Multi-step pop-ups and quizzes
- A/B testing
- Contacts sync to Shopify, BigCommerce, Wix and Klaviyo
- No email or SMS sending
Email and SMS
$30a month
Up to 1,500 mailable contacts; $165 at 10,000 and $840 at 100,000
- Everything in Pop-ups and Displays
- Unlimited email sends
- Email and SMS campaigns
- Email and SMS automations
- Advanced targeting and segmentation
- Advanced reporting
- 250 SMS credits a month included (US and Canada)
- Email and live chat support
Enterprise
Contact sales
Over 250,000 mailable contacts, priced by sales
- Custom pricing
- Talk to sales
Billed in US dollars by card through Stripe. SMS credits are an add-on (1,250 for $20 a month up to 450,000 for $4,950) and SMS to UK numbers is listed as coming soon. The page doesn't state UK VAT treatment. Prices in US dollars, from Privy's pricing page on 11 October 2026. Privy may charge VAT on top, and prices can change.
Privy pros and cons
Pros
- Unlimited email sends on every paid plan, priced only on contacts who opted in
- Pop-up builder includes spin-to-win, exit intent, quizzes and cart savers
- Pop-ups-only plan from $24 a month works alongside Klaviyo or Mailchimp
- 15-day trial without a card
- No annual contract on the public pricing
- 4.5 stars from over 4,200 reviews on the Shopify App Store
Cons
- No free plan, and displays switch off when the trial ends
- SMS isn't available for UK numbers yet
- Billed in US dollars, so the sterling cost moves with the exchange rate
- Uninstalling the app doesn't cancel the plan, a frequent complaint in reviews
- Refunds only considered within 10 days of a charge, and never on annual plans
- Email price climbs with the list: $165 a month at 10,000 contacts
Good for
- Small Shopify, BigCommerce or Wix shops that want pop-ups and email in one tool
- Stores that already use Klaviyo or Mailchimp and only need sign-up pop-ups
- Brands that hand out discount codes to grow a mailing list
- Shops with small lists that want a low starting price and unlimited sends
Look elsewhere if
- UK brands that need to text UK customers today
- Businesses without an online shop, such as newsletters or service firms
- Large brands that need advanced segmentation and predictive analytics
- Anyone who wants a free-forever plan
What reviewers say about Privy
“I use Privy for my Shopify store and it's a game changer.”
“They changed the plans without notifying anyone prior.”
“Customer service was robotic”
What reviewers like
- Pop-up builder that is quick to set up and collects sign-ups well
- Results in leads and conversions for small shops
- Discount codes and automated flows that work inside Shopify
- Responsive support from a named contact
What reviewers complain about
- Charges continuing after the app was uninstalled
- Plan and price changes with little notice
- Settings that are hard to find and a learning curve
- Trial that pushes towards upgrading
- Reports of pop-ups slowing page loads on some stores
Privy: what to know before you pay
The product
Privy is marketing software for ecommerce. It helps a shop collect email addresses and phone numbers, then send campaigns and automated messages to the people who sign up. The company says it started with a mission to help growing online businesses scale without big budgets or complexity.
The tools
Pop-ups and displays are the heart of it, with templates for exit-intent offers, spin-to-win wheels, quizzes and cart savers, targeted by behaviour such as pages viewed or time on site. Alongside them sit a drag-and-drop email editor, automated flows from welcome series to win-back, segmentation and reporting that shows opens, clicks and revenue.
Pricing
Privy charges in US dollars, so a UK shop pays a converted amount that moves with the exchange rate. Email plans are priced by mailable contacts, meaning the people who have opted in, and send volume is not capped. There is also a cheaper pop-ups-only plan priced by page views. Current plans are on their pricing page, and the trial lets you test the tools before you pay for anything.
SMS
Privy sells email and SMS together, but SMS coverage depends on country, and its pricing is built around US-style credits. If your customers are in the UK, check what is available for UK numbers before you plan around texts.
Who it suits
It fits small to mid-sized shops that mainly want list growth and straightforward email flows, and it connects to Shopify, BigCommerce and Wix. Larger teams that need very custom journeys may want to compare other tools first. Privy also lists guides and comparison pages against other email tools on its site, which help if you are weighing options.
Trying it
Privy offers a free trial with no card needed, and says there are no annual contracts. There is no permanent free plan, so pop-ups and flows stop when the trial ends unless you choose a paid plan.
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Guides that cover Privy
Klaviyo alternatives for UK Shopify shops
Klaviyo now charges for every profile it can email, so a Shopify shop's bill grows with its checkout customers as well as its subscribers. Shopify Messaging covers the basics for little, Omnisend is the closest cheaper rival, and Privy suits shops whose first job is growing the list. Klaviyo is $100 a month at 5,000 profiles.
Questions about Privy
Are there any Privy discount codes?
We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
Is Privy free?
Not permanently. Privy offers a free trial without a card, after which you need a paid plan for pop-ups and flows to keep running.
Does Privy work with Shopify?
Yes. Privy says collected contacts sync automatically to Shopify, BigCommerce or Wix accounts, and to some third-party tools including Klaviyo.
How does Privy charge for email?
By mailable contacts, the people who have opted in to your marketing, with no cap on how many emails you send. Prices are listed in US dollars.
Can UK shops use Privy for SMS?
SMS availability depends on the country and Privy's pricing is built around US-style credits, so check UK coverage with them before you rely on it.
What is a Privy pop-up?
A message that appears on your shop to capture sign-ups or promote an offer. Options include exit-intent offers, spin-to-win wheels and quizzes.
Got a question about Privy?