Privy

How much does Privy cost in the UK?

Privy charges in US dollars, from $30 a month for email to up to 1,500 mailable contacts, and the price rises with your list. A pop-ups-only plan costs $24 a month for up to 10,000 page views.

The email price climbs in steps: $45 for up to 2,000 contacts, $90 for 5,000, $165 for 10,000, $390 for 25,000, $540 for 50,000 and $840 for 100,000. Privy only counts mailable contacts, meaning people who opted in to your marketing, and every paid plan has unlimited email sends. If your list passes a tier during the month, Privy moves you up automatically and charges the difference. Privy's billing help says it bills in USD by card through Stripe, so UK shops pay a sterling amount that moves with the exchange rate. The pricing page doesn't say how VAT is handled.

Can UK shops use Privy for text messages?

Not yet. Privy's pricing page lists SMS for the UK and Australia as coming soon, and its help centre prices SMS credits for US and Canadian numbers only.

That matters because Privy now sells itself as an email and SMS platform, especially since buying the SMS company Emotive in July 2025. For a UK shop, the useful parts today are the pop-ups, email campaigns and automated flows. Paid plans include 250 SMS credits a month, but those are of little use to a shop whose customers have UK mobile numbers.

Is Privy worth it for a small Shopify store?

For a shop that mainly wants sign-up pop-ups and simple email flows, it can be, because the pop-up builder is what reviewers praise most and the starting price is low.

Privy's displays include spin-to-win wheels, exit-intent pop-ups, quizzes, cart savers and countdown timers, with targeting by page, traffic source and basket. Email flows cover welcome series, abandoned baskets, post-purchase follow-ups and win-backs, built from templates. On the Shopify App Store the app shows 4.5 stars from over 4,200 reviews. The complaints are about money rather than features: several Trustpilot and Shopify reviewers say they kept being charged after uninstalling the app, which Privy's help centre confirms is how it works. Uninstalling doesn't cancel the plan.

Privy vs Klaviyo: which is better?

Privy suits smaller shops that want pop-ups and email in one cheap, simple tool, while Klaviyo suits growing brands that need deeper segmentation and reporting.

Privy's own comparison pages set it against Klaviyo, Mailchimp, Omnisend and Flodesk. Privy also connects to Klaviyo and Mailchimp, so some shops use only its $24 pop-up plan to collect contacts and send them on to another email tool. For quiz-led sign-ups, Interact is a dedicated quiz builder, and beehiiv suits brands whose newsletter is the product rather than a shop's sales emails.

How do you get Privy cheaper?

The ways Privy states are paying only for mailable contacts, choosing the pop-ups-only plan if you already have an email tool, and using the 15-day trial before paying.

• Remove unsubscribed and unengaged contacts, since Privy moves you to a lower tier when the list shrinks.
• Choose Pop-ups and Displays only, from $24 a month, if Klaviyo or Mailchimp already sends your emails.
• Use the 15-day trial, which needs no card and allows email to 100 contacts a day.

Privy's help centre mentions annual and promotional plans but notes that annual plans can't be refunded or cancelled before renewal, and the public pricing page shows monthly prices only.