Replo

What is Replo and how has it changed?

Replo is now a chat-based AI agent that builds and runs ecommerce pages, not only the drag-and-drop Shopify page builder many people know it for. The older editor still exists as the Replo Theme Builder.

Replo Agent is the company's flagship product. You describe a page, paste a screenshot of an ad or link a page you admire, and it builds the page, styles it with your brand kit and connects it to your products. Pages publish to a subdomain of your own domain, such as shop.yourbrand.com, or to a free replosites.com address, and are hosted on Cloudflare rather than inside your Shopify theme. Checkout still happens on Shopify when the store is connected, so orders land in the Shopify admin as usual.

The Theme Builder publishes straight into a Shopify theme and remains the tool for sections, blog posts, product templates and pages that rely on Liquid or app blocks. Replo Shops, an earlier hosted product, closes on 18 November 2026, and its pages have to be rebuilt on Replo Agent.

How much does Replo cost in the UK?

Replo charges in US dollars: Starter is $119 a month, or $99 a month billed annually, and Pro is $599 a month, or $499 a month billed annually. The pricing page doesn't mention VAT or pounds, so a UK card is charged in dollars and the sterling cost moves with the exchange rate.

Each plan is built around credits, which pay for the work the agent does:

• Free: 1,000 credits granted once, which don't refill
• Starter: 10,000 credits and 100,000 visitor sessions a month, one custom domain, unlimited team members and a setup call
• Pro: 50,000 credits and 500,000 visitor sessions a month, onboarding hours, a shared Slack channel and regular check-ins
• Custom: volume pricing and custom limits through the sales team

Unused monthly credits don't roll over. Extra credits come in packs of 2,500 and never expire, and extra sites on a custom domain cost a flat monthly fee each.

Is Replo worth paying for?

For a Shopify brand spending regularly on paid social and launching new campaign pages each month, the time saved can justify $99 to $119 a month. For a small shop that needs one or two pages a year, it's an expensive way to get them.

Reviewers on Trustpilot most often praise the support team, and one reports that it cut their landing page build time by around 90%. The complaints are mostly about support too: slow or vague replies for some users, and one reviewer who said they had to pay again to add their team. Trustpilot's sample is small, at nine reviews. The Theme Builder app shows 4.7 out of 5 from 189 reviews on the Shopify App Store.

Replo vs Framer: which is better for a Shopify brand?

Replo is the closer fit when pages must sell Shopify products through the Shopify cart and checkout. Framer is a general website builder that suits brand sites, portfolios and marketing sites where design control matters more than a product catalogue.

Durable and Anything sit at the other end, aimed at small businesses and founders who want a whole site or app generated quickly and cheaply. Replo's focus is narrower: campaign pages, funnels, A/B tests and reports for stores that already have traffic.

Is Replo safe to use with customer data?

Replo is run by a US company, Alchemy Technologies Incorporated, and its privacy policy says data may be stored and accessed in the United States. For UK and EEA personal data it processes on a customer's behalf, transfers rely on Standard Contractual Clauses in its Data Processing Addendum, which is available on request.

The policy lists AI providers including Anthropic and OpenAI among its subprocessors, and says anonymised or aggregated usage data may be used to improve its AI features, with an opt-out. Pages have a cookie consent setting so tracking pixels wait for a visitor's consent.

How do you get Replo cheaper?

Annual billing is the main saving Replo publishes: about 17% off Starter and Pro. The free plan's 1,000 credits are enough to judge the output before paying, and new paid plans carry a 14-day money-back guarantee.

A monthly credit limit in Billing stops spending once a set number of credits has been used, which helps avoid surprise top-ups. Sites published on a free replosites.com address don't count towards a plan's site allowance.