The product
Riverflow is an AI platform for ecommerce creative teams. You bring in your products and brand references, and it creates, edits and adapts the images and videos you'd otherwise commission from a photographer or agency. Sourceful, the company behind it, says it focuses on outputs that stay true to a brand rather than on novelty.
What it does
It covers product photoshoots in studio and lifestyle settings, paid social ads, short videos and batch edits across a whole catalogue. Products can be imported from your site or a feed, and each brand gets its own profile of logos, colours, fonts and references. Text, logos and calls to action sit as editable layers, and an agent can plan a workflow from a goal you give it.
Who it suits
It is built for ecommerce brands, agencies and creative teams that need a steady stream of consistent product imagery across channels like Meta, TikTok Shop, Google and Shopify. One workspace can run several brands. If you only need the occasional picture, a team platform may be more than you need.
Pricing
Plans are tiered by credits, team seats and the number of brand profiles, with an enterprise option for larger organisations that need extra security and support. Annual billing works out cheaper than paying monthly, and listed prices exclude VAT. There's no free plan, so check the pricing page for what's current.
Saving
Any live code is listed on this page: copy it and enter it when you subscribe. Choosing annual billing is the other way to bring the monthly cost down.
Trust
Riverflow lists security and compliance information on its trust page, and says it is backed by Index Ventures, Eka, Coatue and Venrex. Subscriptions renew automatically, so note the billing date, and cancel from your billing page before it if you don't want to continue.