What is Riverflow and who is it for?
Riverflow is an AI content platform for consumer brands, made by Sourceful, a Manchester company that started in packaging design. You import products from your website, Shopify or a feed, set up a brand profile with your logos, colours, fonts and references, then generate studio and lifestyle photoshoots, paid social ads, product page graphics and short videos.
Its selling point is accuracy: Riverflow says labels, logos, packaging and product shape stay true to the reference, and its own image models, Riverflow 2.0 and 2.5, are built for product work. A SuperAgent can plan and run a whole job from a goal, batch edits apply one change across thousands of assets, and text, logos and calls to action sit on editable layers. It suits ecommerce teams, CPG and fashion brands, agencies juggling several brands and founders without Photoshop skills.
How much does Riverflow cost in the UK?
Riverflow shows prices in pounds to UK visitors, excluding VAT, and lets businesses add a VAT ID.
- Growth: £82 a month, or £780 a year, for 6,000 credits, 3 full seats and 5 brand profiles
- Scale: £205 a month, or £1,860 a year, for 16,000 credits, 10 full seats and 15 brand profiles
- Business: £820 a month, or £7,440 a year, for 70,000 credits, 25 full seats and 30 brand profiles
- Enterprise: priced on request, with SSO, admin controls and a dedicated success manager
Every plan includes unlimited viewer seats, commercial usage rights, 4K image and 1080p video export and MCP access.
How do Riverflow credits work?
Credits are spent each time Riverflow generates or edits an asset, and the cost depends on the workflow and model. On Growth, 6,000 credits cover up to 600 images, 240 static ads or 150 videos a month, which works out at roughly 10 credits an image, 25 an ad and 40 a video.
Plans also include a set number of bonus video and static ad generations that use no credits: 10 of each on Growth and 30 on Scale and Business. Extra credits can be topped up at any time, and the same credits are used when Riverflow runs from Claude or ChatGPT.
Is there a Riverflow free trial?
No. Riverflow states that, due to high demand, it offers no free trials, and there is no free plan. The cheaper Starter plan was withdrawn for new customers on 15 September 2026, although existing subscribers keep it.
Renewal payments are non-refundable except where the law requires or Riverflow made a billing error. One Trustpilot reviewer who paid for a month to test it found product shapes distorted and the cancel option hard to find under Billing, so it is worth checking a few products early in the first month.
Riverflow vs FLORA and Hedra: which is better?
Riverflow is the more focused choice for selling physical products: catalogue import, brand profiles and batch editing are built in, and the interface works without prompt skills. FLORA is a general creative canvas with more than 60 models and node workflows, better for agencies exploring many visual directions, and it is cheaper to start at $18 a seat.
Hedra centres on talking-character video from a photo and script rather than product imagery. For AI headshots of people, BetterPic covers that job instead.
How do you get Riverflow cheaper?
Annual billing is the saving Riverflow offers: Growth falls from £984 to £780 a year, about £65 a month, and Scale and Business save around 24%. Businesses registered for VAT can add their VAT ID at checkout.
The bonus video and ad generations that use no credits stretch a smaller plan further, and teams can add viewer seats for freelancers and agencies at no cost instead of paying for extra full seats.