The story
Sekonda says it has been the top British-designed watch brand since 1966, built on the idea that great quality watches shouldn't come with a great big price tag. Its own words about itself are brief: it prefers to tell you what you need to know rather than gush over its watches. The site is run by Time Products (UK) Limited.
The range
The range covers men's watches and ladies' watches, including a line of sparkle watches, plus a smart watch range designed to keep you moving. You will also find straps and bracelets, and the brand has help guides for adjusting folding, sliding, removable link and slide-through clasps for a good fit.
Guarantee
Every Sekonda watch comes with a two-year guarantee against manufacturing faults. It sits alongside your statutory rights, and it doesn't cover consumable parts such as batteries, straps or bracelets. If you need to make a claim, you fill in a form on its help centre and the team reviews it. Outside the guarantee period, it points to local watch repair shops.
Delivery
UK orders go by Royal Mail tracked services, with a standard option and a faster next-day option. Delivery charges and free-delivery thresholds are set out on its shipping page and shown at checkout. The help centre says it ships to UK addresses, and it explains what to do if a parcel shows as delivered but hasn't arrived.
Returns
Returns from the Sekonda site are free, but you need to start them within the window in its policy. Watches can be tried on or lightly worn, as you would in a shop, and must come back clean and resaleable. Sekonda doesn't offer exchanges, so if you want a different watch, return the first and place a new order. Items bought from other retailers go back to where you bought them.
Saving
Live codes are listed on this page: copy one and enter it at checkout. Sekonda also runs promotions and a newsletter sign-up, and its terms mention discounts such as the Blue Light Card, so read the conditions that apply before you pay.