Video pages with chapters, transcripts, comments and buttons
Screen recorder and video editor for Mac, Windows and Chrome, with AI editing, video hosting and viewer analytics
Tella has a 7-day free trial with no card needed. Prices in US dollars as Tella's pricing page showed them on 11 October 2026.
Tella is a screen recorder and video editor for Mac, Windows and the browser, built for product demos, tutorials, sales videos and courses as well as quick video messages. There is no free plan, only a 7-day trial with no card needed. Pro costs $26 per user a month, or $13 billed annually, so annual billing halves the price. Educators and students get six months free, and verified charities get 50% off.
Captures screen, camera, microphone and system audio from the Mac app, Windows app, Chrome extension or browser, with a teleprompter for speaker notes. Screen and camera are separate tracks, so the layout can change after recording.
Delete mistakes, filler words and silences by editing the transcript instead of a timeline. An AI mistakes finder flags retakes for you to accept or reject.
Switches between screen, camera, side-by-side and picture-in-picture layouts automatically, adds zoom effects that follow the cursor, and applies backgrounds, borders and subtitles by default.
Removes background noise and echo and normalises voices in one click, with background music and audio level editing.
Videos render instantly as share links or embeds with AI titles, descriptions and chapters, comments, reactions and call-to-action buttons. Premium adds a custom domain and removes Tella branding.
Shows views, unique viewers, watch time, engagement, conversion funnels, individual viewers, traffic sources and viewer locations, with history depending on the plan.
A migration tool imports public Loom videos and folders into Tella playlists, and the free Tella Transfer app for Mac and Windows exports a private Loom library.
An API, webhooks and an MCP server let AI agents such as Claude, ChatGPT and Cursor edit, export, publish and organise videos and read transcripts.
Works with
$26a month per user
$156 a year per user billed annually
$39a month per user
$228 a year per user billed annually
Contact sales
Custom pricing
Prices in US dollars; VAT not mentioned. Viewers are free seats. SSO and SCIM are paid add-ons on any plan. Educators and students get 6 months of Pro free then 50% off; verified charities, including UK charities, get 50% off. Prices in US dollars, from Tella's pricing page on 11 October 2026. Tella may charge VAT on top, and prices can change.
“I was using Loom before this, but Tella is much better.”
“pretty buggy at times + a relatively limited feature set”
“Basic functions like Find and Replace or automatic column width adjustment etc do not work in Google Sheets when the extension is enabled.”
Tella records your screen, camera, microphone and system audio, then gives you a full editor before you share a link or export in up to 4K. It suits people who make videos other people will judge: product demos, tutorials, onboarding videos, sales videos and YouTube content.
Screen and camera are recorded as separate tracks, so you can switch between side-by-side, picture-in-picture and full-screen layouts after recording. Auto Layouts, Auto Zoom and Auto Cut handle the busywork, and you can delete mistakes, filler words and silences by editing the transcript instead of a timeline. Transcription covers 106 languages. Videos are hosted with chapters, comments, reactions, call-to-action buttons and viewer analytics. Tella runs on a native Mac app, a Windows app (labelled beta in Tella's own Loom migration guide), a Chrome extension and a web recorder. There is no phone app; a mobile browser can record quick camera videos but can't edit.
Tella charges in US dollars per paid seat: Pro is $26 a month or $13 a month billed annually, and Premium is $39 a month or $19 a month billed annually.
Viewers are free seats, so only the people who record and edit count towards the bill. SSO and SCIM can be added to any paid plan; Tella's help centre lists SSO at $125 a month. The pricing page doesn't mention VAT or pounds.
Tella is the stronger choice for polished, edited videos, while Loom is cheaper to start with because it has a free plan.
Loom's free Starter plan allows 25 videos of up to five minutes at 720p, and its pricing page lists Business at $18 and Business + AI at $24 per user a month. Tella has no free plan, but annual Pro at $13 a seat undercuts both, and its editor goes further: layouts, zooms, backgrounds, transcript editing and 4K export are all included. Tella also imports public Loom videos and folders, and its free Tella Transfer app for Mac and Windows exports a private Loom library. Loom remains the simpler pick for teams that mainly record quick async updates and already use Atlassian tools.
Cap is the cheaper option, and Tella is the more complete editor and video host.
Cap is open source, free for personal use, offers a $29 a year commercial desktop licence, and Cap Pro costs $12 per user a month or $8.16 billed annually. It also runs on Linux and can be self-hosted. Tella costs more but adds transcript-based editing, AI audio clean-up, conversion funnels and viewer-level analytics, call-to-action buttons on video pages and publishing straight to YouTube, LinkedIn, X and TikTok.
For people who publish demos, tutorials or course videos every week, reviewers suggest it is, mainly because editing takes minutes rather than hours.
Tella scores 4.8 out of 5 on the Chrome Web Store from 67 ratings and 4.8 on Product Hunt from 38 reviews, where users often mention producing more videos in less time and leaving Loom. The criticisms are bugs and a narrower feature set than full video editors, both raised by a Product Hunt reviewer. For occasional quick messages, a free tool will do.
Annual billing is the biggest saving, cutting the monthly price roughly in half.
Teachers, professors and students at accredited institutions get six months of Pro free through Tella for Education, then 50% off for as long as they qualify. Registered charities, including UK charities, get 50% off Pro or Premium through Tella for Good. Enterprise customers get volume discounts.
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We don't currently list a confirmed discount code. That doesn't mean the store has no promotions; check its website for current prices.
No. Tella has a 7-day free trial of Pro with no card required, but no free-forever plan. Trial exports are HD at 30 FPS and clips are capped at two hours.
Your videos stay in your workspace and can still be viewed and shared, but you can't record, edit or export until you subscribe again. You keep access until the end of the period you've paid for.
No. Tella says subscriptions can't be paused, so the alternative is to cancel and resubscribe later. Your videos are kept while the subscription is inactive.
No. Tella works in a phone or tablet browser for quick camera recordings, watching and sharing videos, but editing needs a Mac, Windows PC or Chrome on a computer.
No. Owners and Members are billed, while Viewers are free and can sign in to watch and share videos without taking a paid seat.
Yes. SAML and OIDC single sign-on and SCIM directory sync are included with Enterprise and can be added to any paid plan.
