Before you buy

Shopping with Gini London

Choosing between day and night pieces

The brand describes its collections as covering both day-to-night styles and trend-led pieces. If you want one item to work across several parts of the day, look at the versatile day-to-night options first, as they are the most flexible for a wardrobe. Trend-led pieces are better suited to specific wardrobe moments.

Thinking about the feminine silhouette

Gini London's stated focus is on feminine fashion. For a more polished look, a feminine cut will usually sit well with tailored accessories and heeled footwear, while a softer look can be balanced with flat shoes and simpler jewellery.