Fashion codes are everywhere, but the useful ones are rarer than they look. Before I use one, I check whether it applies to full-price lines or only to items already in the sale. Stacking a code on sale stock is often blocked, so a 20% code on new-season pieces can beat a bigger headline discount elsewhere.
Sizing is the hidden cost. If a brand is new to you, read its size guide and the reviews that mention fit, then check the returns window and whether returns are free. A cheap dress that costs £4 to send back isn't cheap.
The best prices land at the end of each season and around the big sale weekends. If you can wait, add things to a wishlist and buy when the price drops.
QUICK ANSWERS
Women's Fashion questions
Can I use a discount code on sale items?+
Sometimes, but many fashion codes exclude sale stock. Read the code's terms before checkout, and compare the final basket total rather than the headline percentage.
When do fashion sales usually start?+
End-of-season sales tend to run from late June and from Boxing Day, with extra events around Black Friday. Most retailers also email codes to new newsletter subscribers.