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Reveal codeSTORE CATEGORY · NOVEMBER 2026
PC game stores, key sellers, subscriptions and tabletop, with a straight answer on where each one fits.
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BEFORE YOU BUY
Gaming deals are everywhere, which is exactly why I'm picky about where I buy. For PC games, you've got three kinds of shop: the platforms themselves (Steam, Epic), authorised key resellers that get their stock from publishers (Green Man Gaming, Fanatical, Gamesplanet), and open marketplaces where individual sellers list keys (G2A). The first two are the ones I'd use without thinking twice. With a marketplace, the seller and their terms become part of the purchase, so read them.
Authorised resellers are often cheaper than the platform on pre-orders and new releases, and they run their own vouchers on top. Check which platform the key activates on and whether it's region-locked before you pay.
Subscriptions like Game Pass are a different maths problem entirely. They're brilliant if you play a lot of different games, and poor value if you're waiting for one release.
QUICK ANSWERS
Keys from authorised retailers such as Green Man Gaming, Fanatical and Gamesplanet are supplied under publisher agreements. On open marketplaces, individual sellers list keys, so check the seller, the activation platform and the refund terms before buying.
It changes by game. Authorised key resellers often undercut the platform stores on new releases and pre-orders, while Steam and Epic run their own big seasonal sales. Compare the final price for the same edition and platform.
It depends on how you play. A subscription gives you access to a rotating catalogue while you pay, not permanent ownership, so it suits people who try lots of games more than people waiting for a single release.