- Vouchernaut
- Press kit
Vinny the Vouchernaut waving from a concrete block beside a vintage press camera, on lavender
JPG, 3200px
Press and brand
Vouchernaut press kit
Vouchernaut is a UK shopping guide: live codes and deals for nearly a thousand stores, a shop with price history, comparison tools, guides and group cashback, with Vinny the Vouchernaut along for the ride.
- Started ten Black Fridays ago
- Awin publisher 322637
- Every click labelled
The kit (ZIP, 82 MB) holds the logos, Vinny in 21 poses, the press images and the art. Use them freely when you write about Vouchernaut, and credit Vouchernaut. Press questions go to [email protected].
Vouchernaut in brief
- Who is Vouchernaut?
- A UK shopping site and an affiliate publisher on Awin. We run a voucher site, a shop, comparison tools, guides and more. When a shopper clicks through from us and buys, the brand pays commission through its affiliate network, as it would any partner.
- What does it do?
- Store pages list brands' codes and deals, with shoppers' reports on whether they worked. A shop with price history and tools for phones, broadband, energy, parking and What's On help people compare before choosing a retailer. Guides, a weekly email, an extension, an AI assistant connector and group cashback reach shoppers wherever they are.
- Who runs it?
- Doug Silkstone, who started Vouchernaut ten Black Fridays ago and is back running it. His first job in affiliate marketing was on the paid search team at vouchercloud. He also runs WithSeismic, a product engineering studio, and Benson, a tool that shows online stores when coupon extensions take the last click.
- What's the goal?
- To prove that a voucher site can add sales a brand wouldn't otherwise have had, not just take credit for orders that would have happened anyway. Every click we send is labelled with where it came from, and brands see their sales by channel and by article.
- How?
- By reaching shoppers before they've chosen where to buy: comparisons that cost a contract in full, guides people read weeks before they spend, price watches and verified discounts. We keep rules that leave other partners' sales alone, and we run tests with brands to measure what we add.
In numbers, 12 October 2026
- 986store pageseach listing the codes and deals that are live
- 5,220shop productsfrom 21 stores' feeds, with price history
- 102phonesand 235 SIM-only plans, priced by the whole contract
- 21,000+What's On listingsgigs, shows and things to do in 86 places
- 76guidesresearched long reads across six sections
- 73software toolseach with plans, prices and reviews
- 6discount hubsfor students, NHS, blue light and more
- 10report channelsevery click we send carries one
Vouchernaut (vouchernaut.com) is a UK shopping guide. It lists live discount codes and deals for nearly a thousand stores, with shoppers' reports on whether each one worked, and runs a shop with price history, comparison tools for phones, broadband, energy, airport parking and What's On, long-form buying guides and group cashback for clubs and charities. Founded by Doug Silkstone, Vouchernaut sets out to show that a voucher site can bring brands sales they wouldn't otherwise have had, and labels every click it sends so they can see it.
“I'm on a mission to prove that small voucher publishers can add incremental value to brands, not just take credit for sales that would have happened anyway.”
Meet Vinny the Vouchernaut
Vinny has been with us since the start: the astronaut helmet in our logo is his. On the site he acts out what's going on, from spotting a deal to nodding off when you're offline, always beside the words that say it. Now he has a new look, a clay figure with the same big helmet, plum visor and pink V badge, and he's moved into our art style.
Vinny in 21 poses, on transparent backgrounds
- Waving helloPNG
Thumbs upPNG
Holding a voucherPNG
PointingPNG
With a megaphonePNG
With a magnifying glassPNG
Sitting on a blockPNG
Jumping for joyPNG
Out shoppingPNG
On his phonePNG
With a giftPNG
With a coffeePNG
Coffee breakPNG
Carrying groceriesPNG
BakingPNG
GardeningPNG
ReadingPNG
On a laptopPNG
Off on holidayPNG
Taking photosPNG
Listening to musicPNG
On the site, Vinny acts out what's happening
- Found a deal
- It worked
- Saved
- Searching
- Page not found
- Offline
Using Vinny
- Use Vinny in coverage of Vouchernaut, in articles, videos and posts.
- Keep him as he is: white suit, plum visor and trim, pink V badge.
- Put him on our pastels, on white, or on a plain background.
Please don't
- Redraw, recolour or restyle him, or give him new clothes.
- Give him words we didn't say, such as speech bubbles.
- Use him in advertising for anything else.
Logos
The logo is Vinny's helmet beside our name in Sofia Sans Bold Italic. Each comes as an SVG, which stays sharp at any size, and a PNG with a transparent background.
Using the logo
- Use the black logo on light backgrounds and the white one on dark backgrounds and photographs.
- Leave clear space around it at least half the logo's height.
- Use the helmet on its own where Vouchernaut is already named, such as an avatar.
- In writing, it's Vouchernaut: one word, capital V. The logo itself is lower case.
Please don't
- Stretch, squash, rotate or recolour it.
- Add shadows, outlines or other effects.
- Set the name in another typeface or rebuild the logo.
- Use it to suggest we endorse a product, brand or cause.
Colours and type
Ink on white, with Vinny's plum, lilac and pink. Lime is the site's highlight and appears in small doses.
- Ink
#080808Words, buttons and rules - White
#FFFFFFPages and panels - Plum
#270037Vinny's visor and trim; dark backgrounds - Lilac
#E7D6EAVinny's suit shading; soft panels - Mist
#F6F1F7Behind pictures and products - Pink
#FF2882Vinny's badge and the app icon - Lime
#DBFF00The site's highlight, used sparingly
Art backdrops
- Lavender
#D2BEF2 - Sky
#B4D2ED - Teal
#BDE5E4 - Mint
#CFE6D5 - Sage
#CFD4B6 - Butter
#F9DE9A - Peach
#FCC9AA - Pink
#F5B9C3
- Aa Bb Cc 0123GeistEverything you read on the site.vercel.com/font
- PRICES £24.99Geist MonoSmall labels, prices and figures.vercel.com/font
- vouchernautSofia Sans Bold ItalicThe wordmark, and nothing else.Google Fonts
Our art style
Every picture we make follows one recipe: a pastel backdrop, a concrete block or two, and something sitting on top. It's photographic and calm, and it lets one object tell the story.
A pastel backdrop
A flat wall and floor in one pastel: lavender, sky, teal, mint, sage, butter, peach or pink. One colour a picture.
Concrete blocks
Pale grey-beige cast concrete blocks of different heights, with small pits and flecks. They're the stage.
Something on top
One or two real objects tied to the story: vouchers, a gift, a coin jar, books, a phone. Brass, kraft paper, linen and a sprig of eucalyptus.
Afternoon sun
Hard, warm light from the upper left, with long diagonal shadows and the soft bands of a window frame.
Room to breathe
Half the frame stays empty, so a headline can sit beside the picture.
Nothing written
No words, numbers, logos, screens or people. Every tag and ticket stays blank, and Vinny is the only character.
What we've built
Most of Vouchernaut is built to reach shoppers before they've chosen where to buy. Every link we send says which of these it came from.
Store pages and codes
Nearly a thousand UK stores, each with the codes and deals that are live today and shoppers' reports on whether they worked.
The shop and price drops
Products from stores' own feeds, with price history, price drops we can back and the best working code worked into the price.
Phone finder
Phones and SIM-only plans priced by the whole contract, announced price rises included.
Broadband checker
The broadband reaching every UK postcode, from basic to gigabit, in Ofcom's Connected Nations figures, with the full fibre planned there and every provider that could connect you.
Energy comparison
Tariffs for your region and meter, costed over the next 12 months against the price cap.
What's On
Gigs, comedy, theatre, festivals and things to do across the UK, by day and on a map.
Airport parking
Car parks at UK airports compared at their full price, fees included.
Software
Software tools with their plans, prices, pros and cons, and what reviewers say.
Guides
Long reads on gadgets, games, gigs, gifts and hobbies, researched from the makers and linked to their sources.
Reader polls
Questions readers answer inside our guides, published with the full results.
Vouchernaut Weekly
A Thursday email of price drops, new codes and the sales coming up, with deal alerts for anyone who wants more.
Discount hubs
Student, NHS, blue light, teacher, military and key worker discounts: verify once, then use them anywhere.
Group cashback
Clubs, schools and charities raise money from the cashback on their supporters' shopping.
Chrome extension
Codes and cashback at the checkout, and it steps aside when another partner sent the shopper.
AI assistants
ChatGPT, Claude and other assistants can look up live codes, prices and deals on Vouchernaut.
Vouchernaut for Brands
Verified discounts, placements and an offer hub on a brand's own site, with a Shopify app.
The brand guide
Vouchernaut for Brands is the long version: who we are and who runs us, every channel we send shoppers through, how each click is labelled in a brand's traffic report, the rules we keep and how to run a test with us. Every feature, with the real screens.
PDF, 66 pages, 10 MB
Contact
- Press, interviews and comment[email protected]
- Brands, partnerships and sponsored spaces[email protected]
- Affiliate programmesWe're on Awin as publisher 322637.