Your UK guide to Black Friday, checked daily
Black Friday 2026 deals. Only the real ones.
Black Friday is on 27 November 2026. Every code, deal and store worth checking, plus how to tell a real saving from a red banner.
Latest from the stores to watch
Black Friday offers land here the moment stores launch them, usually in the weeks before Friday 27 November. Until then, these are the newest offers from the stores I'd check first.
Reveal code Reveal code Reveal code - LOOKFANTASTICSee deal
Save 40% on Lancôme Génifique Ultimate - Dual Repair Augmented Serum 115ml
DealEnds in 3 days - LOOKFANTASTICSee deal
Save 40% on Pureology Hydrate Shampoo 266ml, Conditioner 266ml and Color Fanatic Spray Travel Size 30ml For Dry Hair Bundle
DealEnds in 3 days See deal See deal See deal
I may earn a commission when you shop through these offers, at no cost to you. How that works.
Stores to watch this Black Friday
LOOKFANTASTIC8 live offers
Epic Games StoreDeals and guide
FairphoneDeals and guide
FanaticalDeals and guide
Google StoreDeals and guide
Green Man GamingDeals and guide
NothingDeals and guide
Raspberry PiDeals and guide
SteamDeals and guide
TravelodgeDeals and guide
WarhammerDeals and guide
Xbox Game PassDeals and guide
Shop Black Friday by category
- Tech & Electricals93 shopsPhones, computers, audio and gadgets, including brands that sell direct.
- Gaming16 shopsPC game stores, key sellers, subscriptions and tabletop, with a straight answer on where each one fits.
- Health & Beauty158 shopsSkincare, make-up, hair, fragrance and pharmacy, from beauty retailers and brands selling direct.
- Travel60 shopsHotels, coaches, trains, flights and holidays, including brands you can book direct.
- Tickets & Events19 shopsGigs, club nights, comedy and festivals, from the promoters and ticket sellers we actually use.
- Hobbies & Crafts38 shopsModel kits, craft supplies, classes and the kit for new hobbies.
- Broadband & TV11 shopsBroadband, TV packages and streaming.
- Mobile & SIM-only13 shopsSIM-only deals, contracts and pay-as-you-go.
How I'd do Black Friday
Black Friday lands on 27 November 2026, but UK shops will start their "Black Friday" sales weeks earlier and keep going through the weekend into Cyber Monday. So I don't treat it as a day. I treat it as a month where the prices finally move, and I show up with a list.
The list is the whole trick. Before the emails start, write down the three or four things you actually want and the price you'd be happy to pay for each. Which? tracked 175 products around the 2024 sales and found most were the same price or cheaper at other points in the year, so the "was" price on a banner tells you very little. The number you wrote down tells you everything.
When a deal turns up, I check the exact model or edition, the delivery date for my postcode, and the returns window. Christmas returns often run longer in November, but not everywhere, and not on opened software or game keys.
The codes on this page come from the stores' own affiliate feeds. We list offers that mention Black Friday, then the latest offers from the stores we'd check first. If there's nothing live yet, that's because the retailers haven't launched anything, not because we've missed it.
Black Friday questions
When is Black Friday 2026 in the UK?
Friday 27 November 2026. Many UK retailers start their sales earlier in November and run them through the weekend to Cyber Monday on 30 November.
Are Black Friday deals actually cheaper?
Not always. Which? found most of the products it tracked around the 2024 sales were the same price or cheaper at other times of year. Compare the price you'd pay now with what the item has sold for recently, not with the "was" price.
Can I return things I buy on Black Friday?
Online purchases usually come with a 14-day cancellation right in the UK, and many shops extend returns over Christmas. Digital items such as game keys are often excluded once you've redeemed them, so check before you buy.
When do Black Friday deals start?
Most UK retailers start their sales in early or mid November, and some run "Black Week" or early-access deals before that. The best prices don't always land on the Friday itself.
Read before you shop
Guides to what's worth buying this Black Friday, where, and how to tell a real saving from a red banner.
