UP TO 20% OFF SELECTED
Ends 31 Dec · GB
Reveal codeBLACK FRIDAY 2026 · COMING UP
Black Friday is on 27 November 2026. Every code, deal and store worth checking, plus how to tell a real saving from a red banner.
Black Friday is Friday 27 November: 65 days to go.
65days until Friday 27 November 2026Retailers usually launch their Black Friday deals in the weeks before 27 November. Offers that mention Black Friday land here as soon as they're in the stores' feeds.
We may earn a commission when you shop through these offers. How that works.
Ends 31 Dec · GB
Reveal codeEnds 31 Dec · GB
Reveal codePhones, computers, audio and gadgets, including brands that sell direct.
PC game stores, key sellers, subscriptions and tabletop, with a straight answer on where each one fits.
Skincare, make-up, hair, fragrance and pharmacy, from beauty retailers and brands selling direct.
Hotels, coaches, trains, flights and holidays, including brands you can book direct.
Gigs, club nights, comedy and festivals, from the promoters and ticket sellers we actually use.
Model kits, craft supplies, classes and the kit for new hobbies.
BEFORE YOU BUY
Black Friday lands on 27 November 2026, but UK shops will start their "Black Friday" sales weeks earlier and keep going through the weekend into Cyber Monday. So I don't treat it as a day. I treat it as a month where the prices finally move, and I show up with a list.
The list is the whole trick. Before the emails start, write down the three or four things you actually want and the price you'd be happy to pay for each. Which? tracked 175 products around the 2024 sales and found most were the same price or cheaper at other points in the year, so the "was" price on a banner tells you very little. The number you wrote down tells you everything.
When a deal turns up, I check the exact model or edition, the delivery date for my postcode, and the returns window. Christmas returns often run longer in November, but not everywhere, and not on opened software or game keys.
The codes on this page come from the stores' own affiliate feeds. We list offers that mention Black Friday, then the latest offers from the stores we'd check first. If there's nothing live yet, that's because the retailers haven't launched anything, not because we've missed it.
QUICK ANSWERS
Friday 27 November 2026. Many UK retailers start their sales earlier in November and run them through the weekend to Cyber Monday on 30 November.
Not always. Which? found most of the products it tracked around the 2024 sales were the same price or cheaper at other times of year. Compare the price you'd pay now with what the item has sold for recently, not with the "was" price.
Online purchases usually come with a 14-day cancellation right in the UK, and many shops extend returns over Christmas. Digital items such as game keys are often excluded once you've redeemed them, so check before you buy.
Most UK retailers start their sales in early or mid November, and some run "Black Week" or early-access deals before that. The best prices don't always land on the Friday itself.