Black Friday 2026 deals. Only the real ones.

Black Friday lands on 27 November 2026, but UK shops will start their "Black Friday" sales weeks earlier and keep going through the weekend into Cyber Monday. So I don't treat it as a day. I treat it as a month where the prices finally move, and I show up with a list.

The list is the whole trick. Before the emails start, write down the three or four things you actually want and the price you'd be happy to pay for each. Which? tracked 175 products around the 2024 sales and found most were the same price or cheaper at other points in the year, so the "was" price on a banner tells you very little. The number you wrote down tells you everything.

When a deal turns up, I check the exact model or edition, the delivery date for my postcode, and the returns window. Christmas returns often run longer in November, but not everywhere, and not on opened software or game keys.

The codes on this page come from the stores' own affiliate feeds. We list offers that mention Black Friday, then the latest offers from the stores we'd check first. If there's nothing live yet, that's because the retailers haven't launched anything, not because we've missed it.