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Price check · our own data

Black Friday 2026: are the deals real?

From 2 November 2026, when the Black Friday sale opens, this page counts how many sale prices are the lowest we've recorded for their product. Until then, it shows how prices moved in the run-up.

Counted 19 October 2026 at 02:12 from 62,222 products at 42 UK shops. Recounted through 29 November.

products we're watching
62,222at 42 shops, since 9 October
went up in the last 10 days
0.1%72 of 62,222 compared
were cut
1.1%672 of 62,222 compared

Price cuts and rises, day by day

Cuts and rises of at least 5% and £1 we recorded each day.

  • Price cuts
  • Rises
  1. 10 OctCuts: 0Rises: 0
  2. 11 OctCuts: 0Rises: 1
  3. 12 OctCuts: 0Rises: 0
  4. 13 OctCuts: 4Rises: 53
  5. 14 OctCuts: 7Rises: 6
  6. 15 OctCuts: 54Rises: 15
  7. 16 OctCuts: 31Rises: 7
  8. 17 OctCuts: 0Rises: 17
  9. 18 OctCuts: 604Rises: 530
  10. 19 OctCuts: 0Rises: 0
The numbers as a table
Price cuts and rises we recorded each day
DayCutsRises
11 Oct01
13 Oct453
14 Oct76
15 Oct5415
16 Oct317
17 Oct017
18 Oct604530

Who moved prices

Each product's price on 9 October against today.

By shop

  • Cut
  • No change
  • Up
  1. LOOKFANTASTIC3.6% cut0% upLOOKFANTASTICCut: 589No change: 15,613Up: 0Products: 16,202
  2. Marks & Spencer0% cut0% upMarks & SpencerCut: 1No change: 8,409Up: 0Products: 8,410
  3. schuh0% cut0% upschuhCut: 0No change: 5,766Up: 0Products: 5,766
  4. Hamleys0% cut0% upHamleysCut: 0No change: 5,313Up: 0Products: 5,313
  5. Boots Kitchen Appliances0.1% cut0% upBoots Kitchen AppliancesCut: 4No change: 4,896Up: 0Products: 4,900
  6. Robert Dyas0% cut0% upRobert DyasCut: 2No change: 4,725Up: 0Products: 4,727
  7. New Look0% cut0% upNew LookCut: 0No change: 4,684Up: 0Products: 4,684
  8. Not On The High Street1.3% cut1.7% upNot On The High StreetCut: 25No change: 1,795Up: 32Products: 1,852
  9. Hughes0.4% cut0% upHughesCut: 6No change: 1,599Up: 0Products: 1,605
  10. Cadbury Gifts Direct2.3% cut0% upCadbury Gifts DirectCut: 31No change: 1,308Up: 0Products: 1,339
  11. ASUS0% cut0% upASUSCut: 0No change: 805Up: 0Products: 805
  12. Waterford0% cut0% upWaterfordCut: 0No change: 560Up: 0Products: 560
  13. Papersmiths0.2% cut3.6% upPapersmithsCut: 1No change: 536Up: 20Products: 557
  14. ShopTo.Net0% cut0% upShopTo.NetCut: 0No change: 506Up: 0Products: 506
  15. Candles Direct0% cut0% upCandles DirectCut: 0No change: 399Up: 0Products: 399
  16. Chocolate Trading Company0.5% cut0.5% upChocolate Trading CompanyCut: 2No change: 391Up: 2Products: 395
  17. SharkNinja0% cut0% upSharkNinjaCut: 0No change: 390Up: 0Products: 390
  18. Wedgwood0% cut0% upWedgwoodCut: 0No change: 378Up: 0Products: 378
  19. Flower Station0% cut0% upFlower StationCut: 0No change: 377Up: 0Products: 377
  20. MyFlowers3.5% cut0.9% upMyFlowersCut: 11No change: 303Up: 3Products: 317
  21. Bunches.co.uk0% cut0% upBunches.co.ukCut: 0No change: 311Up: 0Products: 311
  22. Prickle0% cut0% upPrickleCut: 0No change: 287Up: 0Products: 287
  23. Happy Days Factory Flowers0% cut0% upHappy Days Factory FlowersCut: 0No change: 272Up: 0Products: 272
  24. You Personalise0% cut0% upYou PersonaliseCut: 0No change: 213Up: 0Products: 213
  25. Royal Doulton0% cut0% upRoyal DoultonCut: 0No change: 162Up: 0Products: 162
  26. Flowers & Plants Co.0% cut0% upFlowers & Plants Co.Cut: 0No change: 160Up: 0Products: 160
  27. Acer0% cut0% upAcerCut: 0No change: 157Up: 0Products: 157
  28. The Blossomist0% cut0.7% upThe BlossomistCut: 0No change: 136Up: 1Products: 137
  29. Blossoming Flowers and Gifts0% cut0% upBlossoming Flowers and GiftsCut: 0No change: 128Up: 0Products: 128
  30. Arena Flowers0% cut0% upArena FlowersCut: 0No change: 115Up: 0Products: 115
  31. Moyses Stevens Flowers0% cut0% upMoyses Stevens FlowersCut: 0No change: 112Up: 0Products: 112
  32. Boots Photo0% cut0% upBoots PhotoCut: 0No change: 107Up: 0Products: 107
  33. Benefit Cosmetics0% cut0% upBenefit CosmeticsCut: 0No change: 99Up: 0Products: 99
  34. Cewe0% cut0% upCeweCut: 0No change: 98Up: 0Products: 98
  35. Freddie's Flowers0% cut14% upFreddie's FlowersCut: 0No change: 84Up: 14Products: 98
  36. Letterfest0% cut0% upLetterfestCut: 0No change: 78Up: 0Products: 78
  37. Social Stories Club0% cut0% upSocial Stories ClubCut: 0No change: 55Up: 0Products: 55
  38. Amarante London0% cut0% upAmarante LondonCut: 0No change: 52Up: 0Products: 52
  39. Hayloft Plants0% cut0% upHayloft PlantsCut: 0No change: 40Up: 0Products: 40
  40. InterRose0% cut0% upInterRoseCut: 0No change: 32Up: 0Products: 32
  41. Purr and Mutt0% cut0% upPurr and MuttCut: 0No change: 21Up: 0Products: 21
The numbers as a table
By shop, 9 October to 19 October
NameProductsCutNo changeUp
LOOKFANTASTIC16,202589 3.6%15,613 96%0 0%
Marks & Spencer8,4101 0%8,409 100%0 0%
schuh5,7660 0%5,766 100%0 0%
Hamleys5,3130 0%5,313 100%0 0%
Boots Kitchen Appliances4,9004 0.1%4,896 100%0 0%
Robert Dyas4,7272 0%4,725 100%0 0%
New Look4,6840 0%4,684 100%0 0%
Not On The High Street1,85225 1.3%1,795 97%32 1.7%
Hughes1,6056 0.4%1,599 100%0 0%
Cadbury Gifts Direct1,33931 2.3%1,308 98%0 0%
ASUS8050 0%805 100%0 0%
Waterford5600 0%560 100%0 0%
Papersmiths5571 0.2%536 96%20 3.6%
ShopTo.Net5060 0%506 100%0 0%
Candles Direct3990 0%399 100%0 0%
Chocolate Trading Company3952 0.5%391 99%2 0.5%
SharkNinja3900 0%390 100%0 0%
Wedgwood3780 0%378 100%0 0%
Flower Station3770 0%377 100%0 0%
MyFlowers31711 3.5%303 96%3 0.9%
Bunches.co.uk3110 0%311 100%0 0%
Prickle2870 0%287 100%0 0%
Happy Days Factory Flowers2720 0%272 100%0 0%
You Personalise2130 0%213 100%0 0%
Royal Doulton1620 0%162 100%0 0%
Flowers & Plants Co.1600 0%160 100%0 0%
Acer1570 0%157 100%0 0%
The Blossomist1370 0%136 99%1 0.7%
Blossoming Flowers and Gifts1280 0%128 100%0 0%
Arena Flowers1150 0%115 100%0 0%
Moyses Stevens Flowers1120 0%112 100%0 0%
Boots Photo1070 0%107 100%0 0%
Benefit Cosmetics990 0%99 100%0 0%
Cewe980 0%98 100%0 0%
Freddie's Flowers980 0%84 86%14 14%
Letterfest780 0%78 100%0 0%
Social Stories Club550 0%55 100%0 0%
Amarante London520 0%52 100%0 0%
Hayloft Plants400 0%40 100%0 0%
InterRose320 0%32 100%0 0%
Purr and Mutt210 0%21 100%0 0%

By kind of product

  • Cut
  • No change
  • Up
  1. Soft toys and games0% cut0% upSoft toys and gamesCut: 2No change: 5,731Up: 0Products: 5,733
  2. Clothing and accessories0.1% cut0.2% upClothing and accessoriesCut: 3No change: 3,659Up: 8Products: 3,670
  3. Home and decor0.3% cut0.2% upHome and decorCut: 9No change: 3,215Up: 7Products: 3,231
  4. Beauty and pamper3.7% cut0.1% upBeauty and pamperCut: 119No change: 3,075Up: 2Products: 3,196
  5. Flowers1% cut0.8% upFlowersCut: 23No change: 2,305Up: 18Products: 2,346
  6. Chocolate and sweets1.7% cut0.1% upChocolate and sweetsCut: 33No change: 1,884Up: 2Products: 1,919
  7. Hampers and food1.7% cut0% upHampers and foodCut: 26No change: 1,532Up: 0Products: 1,558
  8. Jewellery1.5% cut0.4% upJewelleryCut: 16No change: 1,018Up: 4Products: 1,038
  9. Candles and home fragrance0.2% cut0.1% upCandles and home fragranceCut: 2No change: 825Up: 1Products: 828
  10. Stationery0.8% cut4.3% upStationeryCut: 4No change: 485Up: 22Products: 511
  11. Plants0% cut0% upPlantsCut: 0No change: 468Up: 0Products: 468
  12. Cards0% cut0.5% upCardsCut: 0No change: 404Up: 2Products: 406
  13. Wine, fizz and spirits0% cut0.6% upWine, fizz and spiritsCut: 0No change: 318Up: 2Products: 320
  14. Books0% cut0% upBooksCut: 0No change: 123Up: 0Products: 123
  15. Gift cards0% cut0% upGift cardsCut: 0No change: 68Up: 0Products: 68
  16. Balloons0% cut0% upBalloonsCut: 0No change: 37Up: 0Products: 37
The numbers as a table
By kind of product, 9 October to 19 October
NameProductsCutNo changeUp
Soft toys and games5,7332 0%5,731 100%0 0%
Clothing and accessories3,6703 0.1%3,659 100%8 0.2%
Home and decor3,2319 0.3%3,215 100%7 0.2%
Beauty and pamper3,196119 3.7%3,075 96%2 0.1%
Flowers2,34623 1%2,305 98%18 0.8%
Chocolate and sweets1,91933 1.7%1,884 98%2 0.1%
Hampers and food1,55826 1.7%1,532 98%0 0%
Jewellery1,03816 1.5%1,018 98%4 0.4%
Candles and home fragrance8282 0.2%825 100%1 0.1%
Stationery5114 0.8%485 95%22 4.3%
Plants4680 0%468 100%0 0%
Cards4060 0%404 100%2 0.5%
Wine, fizz and spirits3200 0%318 99%2 0.6%
Books1230 0%123 100%0 0%
Gift cards680 0%68 100%0 0%
Balloons370 0%37 100%0 0%

Is this a real deal?

Find a product and see every price we've recorded for it.

The biggest moves

Biggest cuts

  1. Myvitamins Vitamin KLOOKFANTASTICWas £14.99£5.99−60%
  2. 2026-2027 My Journal School Diary - Lavender BluePapersmithsWas £22£11−50%
  3. First Christmas Baby Penguin Christmas BaubleNot On The High StreetWas £19£9.50−50%
  4. ESPA Bergamot and Jasmine Conditioner 30ml TubeLOOKFANTASTICWas £7£3.50−50%
  5. Lancôme Genifique 50ml Day To Night Set (Worth £161)LOOKFANTASTICWas £102£61.20−40%
  6. First Married Christmas Glass BaubleNot On The High StreetWas £14.40£9−37%
  7. Bondi Sands Self Tan Contour KitLOOKFANTASTICWas £12.99£9.09−30%
  8. MZ Skin LED 2.0 LightMAX Supercharged LED MaskLOOKFANTASTICWas £750£525−30%
  9. St. Tropez Self Tan Express Mist 200mlLOOKFANTASTICWas £34£23.80−30%
  10. ESPA Bergamot and Jasmine Hand Lotion Glass Bottle 400ml RefillableLOOKFANTASTICWas £32£22.40−30%

Up ahead of Black Friday

  1. Chunky Mechanical PencilPapersmiths · 5 products, each the sameWas £13£18+38%
  2. Anniversary Flower bouquet with roses | Send flowers online | Velvet Dusk Roses | size: classicFreddie's FlowersWas £45£62+38%
  3. Birthday Flower bouquet with roses | Send flowers online | Velvet Dusk Roses | size: classicFreddie's FlowersWas £45£62+38%
  4. Flower bouquet with roses | Send flowers online | Velvet Dusk RosesFreddie's Flowers · 3 products, each the sameWas £45£62+38%
  5. Next Day Flower bouquet with roses | Send flowers online | Velvet Dusk Roses | size: classicFreddie's FlowersWas £45£62+38%
  6. Thank You Flower bouquet with roses | Send flowers online | Velvet Dusk Roses | size: classicFreddie's FlowersWas £45£62+38%
  7. Zotter, Hand Scooped, Vegan, Rum Coconut, 70% Dark Chocolate barChocolate Trading CompanyWas £4.45£5.95+34%
  8. Christmas Unicorn Colour In Pyjamas With Fabric PensNot On The High StreetWas £25.50£34+33%
  9. Countdown To Christmas Colour In Pyjama Craft KitNot On The High StreetWas £25.50£34+33%
  10. Personalised Dinosaur Colour In Pyjamas With PensNot On The High StreetWas £25.50£34+33%
How we count
Where the prices come from
The shops' own product feeds, which we read twice a day through our affiliate networks. Every time a product's price changes we record the new price and when we saw it.
What counts as a product
A product counts when it's listed on Vouchernaut now (not hidden or removed, at a shop whose products we show or one we've added to this study before it sells here) or is waiting for us to check it before we list it at a shop in this study. Either way, it isn't marked out of stock, it's priced in pounds, and we recorded a price for it before today. A product with several options (sizes, editions) takes its cheapest option's price, and counts only when that cheapest option is the one we list it at now.
A product's price
Its price at any moment is the last price we recorded for it before then: a price holds from one change we saw to the next, or until the shop drops that option from its feed.
A rise or a fall
A rise or a fall counts only when it's at least 5% and at least £1 of the earlier price, the same rule our price-drop alerts use. Smaller moves are left out. A rise counts only when the new price was in place for at least a whole day before the run-up ended (so a one-off feed error put right at the next read doesn't), and rises of more than three times are left out as likely feed errors.
The run-up
The run-up is the 30 days before the sale (before today, until the sale opens), or fewer when our record starts later. It compares each product's price at its start (or on the first day we saw the product, if that's later) with its price at its end. Moves in between that ended where they started aren't counted.
The sale
In the sale, a product fell when its lowest price in the sale window was at least 5% and £1 under its price when the window opened. For those, we check whether that low matched or beat every price we'd recorded for it before the sale, whether it had been cheaper at any point in the run-up, and whether it costs more now than when the sale opened.
The shops in the charts
A shop is named in the tables only when we compared at least 20 of its products; smaller shops still count in the totals. Shops and kinds of product are listed by how many of their products we compared, most first; the bars show the share that rose and fell.
What isn't counted
Products marked out of stock, products a shop has removed from its feed, products whose cheapest option is out of stock, prices in other currencies, delivery costs and discount codes are not counted. Shops' own was-prices and RRPs are never used.
The dates
Prices recorded from 9 October 2026. We count the Black Friday sale from 2 November 2026 to 29 November 2026, UK time, and its run-up from 9 October 2026. These figures were counted on 19 October 2026 at 02:12 and are recounted every 10 minutes.

Cite this

Free to quote and reuse with a link to this page. The numbers change as prices do, so give the date.

Vouchernaut Black Friday 2026 price check, 62,222 products at 42 UK shops, prices recorded from 9 October 2026, figures as of 19 October 2026. https://vouchernaut.com/black-friday/price-check

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