To Sell Is Human by Daniel H. Pink - Non Fiction - Paperback

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Details:. Condition: BRAND NEW. Format: Paperback. ISBN: 9781786891716. Publisher: Canongate Books. Overview. To Sell Is Human is Daniel H. Pink's New York Times No.1 bestselling exploration of persuasion in modern life. Drawing on social science and behavioural research, Pink argues that we are all in sales now, whether pitching an idea at work, persuading a partner, or negotiating with our own children. This sharp, engaging paperback blends storytelling with practical, research-backed tools, making it essential reading for anyone who wants to understand how influence really works today.. About the Book. Daniel Pink opens with a bold claim: one in nine workers in the traditional sense sells for a living, but the rest of us spend huge portions of our day in what he calls "non-sales selling" — persuading, convincing and influencing others without a price tag attached.. Parents sell their kids on going to bed, spouses sell each other on chores, employees sell bosses on raises, and almost everyone now sells themselves online through social media and dating profiles. Pink examines how the internet has levelled the playing field between buyers and sellers, shifting the skills that matter from classic salesmanship to something more human: attunement, buoyancy and clarity.. The book moves from theory to practice, offering six successor traits to the old "always be closing" mentality, three rules for understanding another person's perspective, and five frames for making a message land. Along the way, Pink shares vivid case studies and clever exercises drawn from cutting-edge behavioural science, translating complex research into simple, usable advice. It's a book that reframes selling not as manipulation, but as a genuinely human act of problem-solving and connection, relevant to anyone navigating work, relationships or everyday negotiation.. Backed by rigorous behavioural science and real-world research. Packed with practical exercises and pitch techniques you can use imme