Is £30 tight for a grandchild's Christmas present?

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Our note

On 10 October, the Daily Mirror reported a survey for Park Christmas Savings in which Gen Z households expected to spend £2,274 on Christmas, against £870 for Baby Boomer households. Spending varies widely across generations. For a grandchild's present, I would look at the figures for that relationship.

In YouGov's 2025 Christmas survey, 436 people who bought for grandchildren said what they typically spent on each. Nearly half, 46%, spent up to £50 and the same share spent more. The full 2025 tables show 18% spent £30 or less, including 11% in the £21 to £30 band. The most common band was £31 to £50, at 28%; 26% spent £51 to £100 and 20% went above £100.

The same survey put siblings' middle band at £21 to £30 and friends' at £11 to £20. Across several grandchildren, the total grows with each gift. The full budget and any family expectations are the useful checks.

What's a fair amount? A grandchild's Christmas present: what published surveys found and what readers said at other amounts.