Games2 shops
NBA THE RUN
Lowest on Xbox
£46.47
at Kinguin, marketplace. £42.78 + the £3.69 fee its feed gives; plus fees at checkout.
AdShop at Kinguin- Prices checked 9 hours ago
Not ready to buy?
Watch it and we'll email you the morning after it drops, at whichever shop it is, in any edition or form, with a link to buy. We count a shop's fee where its feed gives it.
1 price on Xbox
In stock first, then what you'd pay with any fee the shop's feed gives, then price. Commission never changes the order.
Key shops
Key shops sell keys bought from other markets or from other sellers, so check the region and the shop's refund terms.
KinguinMarketplaceIn stock · Checked 9 hours agoEuropean Union · Key · Xbox Series X|SKeys from other sellers on Kinguin£46.47£42.78 + the £3.69 fee its feed givesPlus fees at checkout
Prices, stock and regions as each shop listed them, checked 9 hours ago. Some shops pay us when you buy through these links; that never changes the order. How that works.
The price on Xbox over time
The lowest you'd pay at each, with the fee each shop's feed gives, among offers known to work on a UK account.
Key shops
- Now
- £46.47
- Lowest since 23 Oct
- £46.47
No change since I started checking on 23 Oct.
How to redeem it on Xbox
- On your Xbox, press the Xbox button and open Store.
- Press the View button and choose Redeem.
- Enter the 25-character code and follow the prompts.
Or in a browser: xbox.com/redeem
Xbox says a code has to match your Microsoft account's country or region, and that using a VPN to get round it can get a purchase reversed or the account restricted.
From Xbox's help pages, read 23 October 2026:
Regions, in the shops' words
- Europe, EU, EU & UK, EMEA
- Sold for Europe, and the shops' pages I checked say these activate on UK accounts. The platforms don't name the UK: Nintendo UK says to use a code meant for Europe, and PlayStation's terms ask for one from your account's country.
No platform defines these words: each is the shop's, so check the region on its page before you buy.
About the game
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Questions
How much is NBA THE RUN?
On Xbox, from £19.52 with the £2.97 fee its feed gives at Kinguin (Deluxe Edition, key, plus fees at checkout); on Steam, from £33.78 with the £3.35 fee its feed gives at Kinguin (Deluxe Edition, key, plus fees at checkout); on PlayStation, from £19.99 at CJS CD Keys (key, no checkout fees). Prices checked 23 October 2026.
Can I buy NBA THE RUN from an official store?
Not now at the official stores I check: only key shops have it in stock, and each row says which region its key is for.
Will a NBA THE RUN key work on a UK account?
The prices I lead with are only from offers their shop says work on a UK account. Xbox says a code has to match your Microsoft account's country or region, and that using a VPN to get round it can get a purchase reversed or the account restricted. Steam leaves region limits to each game's publisher. If a key won't activate, the shop you bought it from handles it: Steam doesn't refund keys bought elsewhere. PlayStation's UK terms say a code works only on an account registered in the country the code is for, and its help pages say an account's region can't be changed.
How do I redeem NBA THE RUN?
Xbox codes are redeemed on your console or at xbox.com/redeem, and the game stays on your Microsoft account. A Steam key goes into the Steam app (Games, then Activate a Product on Steam) or Steam's website, and the game stays in your library. PlayStation codes are redeemed on your console or in PlayStation Store online, and only work on an account from the region they were sold for.