COLOR WOW Hair Colourants: Root Cover Up in Platinum | Instant Root Touch-Up Powder for Blonde & Silver Hair

Designed to keep your hair color looking vibrant and fresh between salon visits, this cult-favorite reflective mineral powder blends effortlessly into light blondes and platinum shades for a completely natural-looking finish that enhances your hair's overall luminosity. Formulated to withstand everyday life, the water-resistant formula stays put throughout the day with a weightless, barely-there feel, lasting until your next shampoo wash. The multi-award-winning powder adheres directly to hair strands without feeling sticky or stiff, ensuring your hair maintains its soft texture and natural movement. Equipped with a convenient dual-ended brush for targeted, precise application, this product makes touching up your roots quick and hassle-free. Housed in a travel-friendly mirrored compact, it is perfect for on-the-go touch-ups, giving you effortless root coverage and touchably smooth confidence wherever you are. Key Benefits Conceals root regrowth, greys, and sparse areas with a natural-looking mineral powder finishWater-resistant formula stays put until your next wash with a weightless feelIncludes a dual-ended brush and mirrored compact for precise, easy top-ups on the go Ingredients: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).