The story
Louche says it is designed by women, for women. The aim is clothes that are practical, comfortable and flattering, made from the best fabrics the label can afford, by a design team with decades of womenswear experience.
It talks about creating old favourites, the pieces you reach for again and again for almost any occasion.
The range
Dresses are the heart of it, and the label says most of them have pockets. Alongside them come tops, skirts, coats and jackets, jumpsuits, trousers, knitwear and sweatshirts.
Collections move through jacquards, velvets and cosy knits, and new styles arrive regularly in smaller runs. Sale and new arrivals each have their own sections.
Sizing
Every style is fitted on a size 12 model, and the label says a design is rejected if there's any doubt about fit or ease of wear. Its size guide has body measurements, and it suggests sizing up if you're between sizes or want a looser fit.
Any style that runs small or large is noted on its product page.
Delivery
Orders usually dispatch within a working day, with tracked standard delivery by Royal Mail, which needs a signature. A paid next working day option is available for most UK postcodes, not weekends or Bank Holidays.
Louche also ships abroad, where customs charges may apply. Costs and any free-delivery threshold are shown at checkout.
Returns
Returns and exchanges are made through its online portal, within the period on its returns page. You can swap for a different size, take Louche credit or get a refund, and UK returns carry a fee deducted from refunds.
Items must be unworn, unwashed and tagged. Underwear, swimwear, pierced jewellery and opened beauty products can't be returned.
Saving
Live codes are listed on this page: copy one and enter it at checkout. Louche also invites shoppers to join its mailing list and has a loyalty scheme.