Understanding what you are buying
Tru-Diamonds jewellery uses lab-grown simulated diamonds set in a sterling silver core, with a thin plating of 18 carat gold or platinum over the top. This is a fashion-jewellery construction rather than solid precious metal, so it is worth matching your expectations to that. The stones are described as non-mined, which is the main reason the prices sit far below mined diamond rings.
Checking carat sizes and stone details
The store lists carat sizes for each piece, and it notes that items with several stones show a total weight, marked as t.w. Read that figure carefully when comparing a multi-stone trilogy or eternity design with a single-stone ring, because the same carat number can look very different depending on the setting. A size guide for the stones is also provided on the site.
Choosing between sizes and metal finishes
Most products are offered in two metal types, so pick the finish you actually wear. If you are buying a ring, request a ring sizer or use the online sizing guide before ordering, since returns for the wrong size need to be arranged in advance.
Planning your purchase around returns and timing
The 30-day money-back guarantee gives you time to try a piece at home, but returns must be logged online first and the item must be unworn and in its original packaging. Pieces bought on sale or at a discount are refunded as store credit unless you request cash when logging the return. For UK orders, in-stock items are listed as arriving within 2 to 3 business days, while out-of-stock items may take 14 to 21 days because each piece is hand finished.