Is it tight to re-gift a present?

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Our note

On 27 October, the British Retail Consortium said non-food shop prices were 1.7% higher than a year earlier. For someone considering re-gifting, the price of a new present is one part of the choice.

A 2025 survey of 2,000 adults for Leukaemia Care found 49.25% regularly re-gift unwanted presents. In an older 2021 Mastercard survey of 2,000 adults who had done a Secret Santa in the previous three years, 44% had re-gifted a Secret Santa present and 37% had returned one. I found the surveys cover different kinds of gifts and years, which matters when reading their percentages together.

Debrett's sees an argument for re-gifting where a present would otherwise go unused. Its conditions are strict: the item should be shop-fresh, unmarked and not personalised, and the recipient should be well removed from the original giver. The money saved is only part of the calculation; whether the gift suits its new recipient matters too.